As the resident Morrissey & Company millennial, I thought it would only be fitting for my first contribution to the Fosbury Flop to be an ode to the social platform that offered every single person of my generation a sliver of fame and a lifetime of immortal embarrassment – Happy 5th Anniversary YouTube.
For this week’s Reputation Weekly Wrap-Up, I’m providing our readers with a recap of the reputations that YouTube has launched or ruined in its short, yet impactful history. So relax, get your wedding dance ready, and prepare to soak up some serious (and some not so serious) reputation knowledge.
It’s hard to believe that just a mere five years ago YouTube founder Jawed Karim posted the site’s first video – a cute one talking about elephants at the zoo. Now, as an independent subsidiary of Google, YouTube has replaced MTV as the music video Mecca and is giving video streaming sites such as iTunes and Hulu.com a run for their money.
Reporter Stomping Grapes – The broadcast world will never be the same after this live segment from Fox. Before YouTube, our only opportunity to relive these televised bloopers was to endure an hour of Bob Saget on the ole gem – America’s Funniest Home Videos. The bad news – this poor woman became the trailblazer for embarrassing footage replay, the good news – those sweet sounds of pain she makes never fail to give me a good chuckle when I need it.
Free Hugs Campaign – This social movement became a YouTube music video (music featured by Australian band Sick Puppies) and heart-felt sensation in 2006, when an Australian man known as “Juan Mann” traveled the world offering free hugs. This Jesus look-a-like, who single handedly increased the reputation of random acts of kindness and the value of a good hug, is now the proud owner of 56,292,773 YouTube views and is the instigator behind International Free Hugs Day (remember to share some kindness on July 3, 2010).
Domino’s Pizza – Admit it. You Fosbury readers, just like everyone one else in the world, because of YouTube, now think twice about how we place our order with our waiters and waitresses. “Did I say please and thank you? Was my smile convincing enough?” All to negate the lingering thought that if we rubbed them the wrong way, we run the risk of getting a not-so-pleasant surprise in our soup-du-jour. Well, our efforts were justified and our fears confirmed when these two Conover, North Carolina gems and not-so-loyal employees of Domino’s Pizza decided to desecrate a certain pizza, video tape it and post it on YouTube. Now, this was not the first stupid thing anyone has ever done, nor was it the first stupid thing anyone has done and posted on YouTube; however, it was the first time a YouTube video brought a previously reputable corporation to its knees in horror and public humiliation.
What could possibly rectify this situation, you ask? Well the crisis team for Domino’s Pizza decided to fight this battle where it all started, and Domino’s CEO, Patrick Doyle, set out to restore his company’s reputation with this heartfelt YouTube apology video. The verdict is out on how this will affect Domino’s sales in the long run; however, for the sake of full disclosure, I am personally not ready to test the pizza delivery waters quite yet.
Pink Glove Dance – For the world’s cutest 3:38 minute feel-good video and your daily dose of awkward yet well-intentioned dance moves, check out the Pink Glove Dance by the Providence St. Vincent Medical Center in Portland, Oregon. A great way to increase your reputation as a community-centric corporation? Have your dedicated and passionate employees willingly embarrass themselves in front of 6,798,836 viewers for your hospital’s cause – Breast Cancer Awareness. I don’t know about you, but if I have to be poked and prodded with needles, I’d like it to be at Providence St. Vincent Medical Center where the janitors jive, the lab technicians shake and the cafeteria ladies serve my Jell-O with a smile. My pink glove is off to you all!
Will It Blend? – Who would have thought that watching things blend would provide YouTubers with so much pleasure. BlendTec, the company who revolutionized homemakers, used YouTube as its sole launching pad for its viral campaign and has become an online sensation, developing its own YouTube Channel and attracting over 95,751,240 viewers. I would imagine that the playing field for blender marketing is a small one, but because an audience equivalent to the population of the Philippines tunes in weekly to view BlendTec founder Tom Dickson blend everything from an air soft gun to a Halo 3, I’m sure that BlendTec’s innovative reputation has solidified its mindshare.
Find all the Will It Blend videos on the Will It Blend YouTube channel.
Happy Birthday YouTube!