Today’s Oscar recaps are chock-full of the good, the bad and the ugly… but mostly the good! From Kathryn Bigelow as the first female best director winner (the night before the 100th anniversary of International Women’s Day, to Geoffrey Fletcher as the first African-American screenwriter to win in that category, it was a night full of excitement.
As I watched the broadcast, I marveled at the anticipation around this annual event. People host Oscar parties, bet in office pools and rush to see the nominated films before the event, and those actors selected as winners enter the “Academy Award Winner” circle of fame.
So how does this relate to corporate reputation communications?
Well, awards are a great way for organizations to gain support from their “viewers” (a.k.a. important publics). Employees get bragging rights and the chance to share something positive about their organizations; executive teams receive positive reinforcement for those programs that are making a difference; and the general public will receive one more “touch,” as we like to say – in other words, one more reminder about the good things a company is doing to help the organization stay top of mind.