Improving Your Reputation @anywhere

Today, Fosbury Floppers, we go live. And what better way to ring in this life-shattering event than to highlight a company that brought another reputation platform into its mix? Cue Twitter.

Sometimes to increase your reputation, you need a little outside help. This is exactly what Twitter has done. According to the Twitter Blog and Twitter CEO Evan Williams’ keynote speech yesterday at SXSW in Austin, Twitter is partnering with the Internet’s varsity team with which it was previously competing for search time. With its new technology, @anywhere, third-party sites such as Amazon, Huffington Post and The New York Times (see full list of partners below) will enable readers to link directly to reporters, bloggers and posters from their respective sites. Prior to this, we Twitter minions had to remember a particular Twitter handle, log in to the Twitter home page, find our target and follow that person accordingly. Now it’s one easy step.

The Twitter blog says, “imagine being able to follow a New York Times journalist directly from her byline, tweet about a video without leaving YouTube, and discover new Twitter accounts while visiting the Yahoo! home page — and that’s just the beginning.” I’m drooling.

By sharing its proprietary JavaScript – watch out world I’m getting techy – Twitter has increased its transparency, improved quality of life for its users and increased its business value all in one easy step.

Now, Twitter has not yet discovered Morrissey & Company for the giant Web traffic center that we are, and alas, we don’t quite yet have the secret JavaScript sauce. However, if you’d like to follow us, we will make it as simple as we can: @Morrissey_Co.

Tweet on!


Twitter Partners with Internet Giants (courtesy of Twitter Blog)

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0 Responses to Improving Your Reputation @anywhere

  1. aprilwildermuth says:

    The sky just got a little bluer.

  2. SarahGerrol says:

    I wonder if there will be any push back regarding privacy, or if the lines are already so blurred that no one will object… Is there an opt-out function?

  3. Twitter has done a great job making a market for itself. It seems that just just two years ago a lot of people were wondering what exactly to use it for and now it’s becoming an invaluable tool as it integrates into mainstream and other social media. Moving faster than the speed of light.

  4. Shannon says:

    Sarah – I think the sentiment today is, if you don’t want to be found, avoid social media.

    And, yes April, the sky is bluer. This is a reputation communications specialists dream!

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