Today, Fosbury Floppers, we go live. And what better way to ring in this life-shattering event than to highlight a company that brought another reputation platform into its mix? Cue Twitter.
Sometimes to increase your reputation, you need a little outside help. This is exactly what Twitter has done. According to the Twitter Blog and Twitter CEO Evan Williams’ keynote speech yesterday at SXSW in Austin, Twitter is partnering with the Internet’s varsity team with which it was previously competing for search time. With its new technology, @anywhere, third-party sites such as Amazon, Huffington Post and The New York Times (see full list of partners below) will enable readers to link directly to reporters, bloggers and posters from their respective sites. Prior to this, we Twitter minions had to remember a particular Twitter handle, log in to the Twitter home page, find our target and follow that person accordingly. Now it’s one easy step.
The Twitter blog says, “imagine being able to follow a New York Times journalist directly from her byline, tweet about a video without leaving YouTube, and discover new Twitter accounts while visiting the Yahoo! home page — and that’s just the beginning.” I’m drooling.