Reputation Weekly Wrap-Up: A Smorgasbord

On this gray Friday, I am filled with sadness because our venerable and fabulous team member, April Wiesner, is leaving us for the great state of New York. As you can imagine, my thoughts are scattered and I’m at a loss, for April is my personal chief reputation officer and I will miss her dearly. While our Fosbury Flop readers could not join us for our “Goodbye April” feast (thanks Cottonwood!), I wanted to provide you all with a reputation smorgasbord, so enjoy the news feast!

Volcano Eyjafjallajökull

On March 20, Volcano Eyjafjallajökull, or for those who can’t quite handle that Icelandic tongue twister, “Ooozin E” established itself as the arch nemesis of travelers worldwide.

I know that some may call me insensitive for finding aesthetic pleasure from the natural effects of this molten ash slushy that evacuated 700 rural families from their homes, but you have to admit these photos from the Boston Globe are pretty cool.

Gen Y + texting

In a sad week for Gen Y, Reuters confirmed that the generation is nearly incapable of person-to-person communication with its study revealing that a third of U.S. teenagers with cell phones send more than 100 texts a day. According to the Pew Research Center, three-fourths of tweens between the ages of 12 and 17 now own cell phones (read – parents bought them cell phones) and of those that do, girls typically send or receive 80 text messages per day and boys, 30 per day.

Ladies – “fluent in texting” cannot actually go on your college applications or resumes. As Bethany from Real Housewives of New York would say, “Get a hobby.”

E. coli on makeup testers

The week, the Los Angeles Times reported that a shocking number of cosmetic counter testers have carried a variety of special treats including, strep, staph, and E. coli. OH MY!

According to the LA Times article, “If a woman has a cut on her lip and borrows lipstick from someone who has a cold sore, she’ll get a cold sore. You can pass herpes [the cold sore virus], conjunctivitis [pink eye] and all sorts of things through sharing makeup,” says Dr. Zein Obagi, a dermatologist based in Beverly Hills.

Now whose reputation mess is this? If I were a department store, I would be having a “come to Jesus meeting” with my respective Mac, Bobbi Brown, Chanel, Lancôme counters, etc. In fact, this is a chance for Sephora to come out with a proprietary “clean make up testers.” That could be a pivotal unique selling proposition – give us a call if you want to chat about this!

When Dr. Elizabeth Brooks, a biological sciences professor at Jefferson Medical College in Philadelphia, and her research team tested the makeup on Saturdays — the most heavily trafficked mall, and therefore, makeup counter day — the percentage of infected makeup was 100%.

Now if that’s not a thought to start your weekend off on, I don’t know what is.

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