Herman Blume: What’s the secret, Max?
Max Fischer: The secret?
Herman Blume: Yeah, you seem to have it pretty figured out.
Max Fischer: The secret, I don’t know… I guess you’ve just gotta find something you love to do and then… do it for the rest of your life.
- Rushmore 1998
My props go to Apple today. According to a study by Pew Research Center, 15.1 percent of all technology news coverage belongs to Apple. Of those stories, 42 percent praise Apple as an innovative and superior brand, and 27 percent admire its loyal fan base. It is no surprise then, that Apple also came in first as Fortune’s World’s Most Admired Company for the third year in a row.
What impresses me most about Apple is the genuine passion that Steve Jobs showed during his presentations.
We have always been told that we should find a job that we like, and a lot of people dismiss it as a luxury that rarely exists in “the real world.” That is a fatal misconception. In fact, most of the people who are successful love what they do, and it is because of their passion that they succeeded. For instance, King of Hip Hop Jay-Z said recently, “[People buy into what I’m doing] not because it’s the new thing of the moment, but because it’s genuine emotion. It’s how I feel. This is how I articulate the world.”
Of course, it’s important to control and direct our passion onto the right path. The C.E.O. of Ryanair is passionate too, but he is not passionate about his work – he is passionate about cutting costs. The European airline is famous for its extremely affordable flights, has a long-time reputation of having an infamous C.E.O., Michael O’Leary. O’Leary is known for loose talks and reckless decisions: he recently came up with the idea to replace flight attendants with co-pilots. That is passion directed in the wrong way.
So, in your spare time, take up a little hobby, work on something you are passionate about. Who knows? You might just come up with something like this: