Reputation Wrap Week 10/24

More Car Recalls
To start off the wrap, Japanese car maker Nissan announced its third largest recall in company history this week, recalling 747,000 SUVs and trucks in the U.S. Citing an electrical issue that may cause the cars to stall out at low speeds, the recall includes the Nissan Armada, Titan Frontier, Pathfinder and Infiniti QX 56 models built between 2004 -2006.

While the auto industry is certainly no stranger to recalls, The year 2010 has characterized itself as the year of auto recalls. Toyota, Honda, GM, and now Nissan have been under fire for their various issues with different models. To say it is disconcerting that the providers of the cars we drive are having so many problems would be an understatement. While public transporation and flying are options, millions of people throughout the U.S. and the rest of the world have little other choice than to get behind the wheel of a car and go where they need to go. There are few carmakers that I trust, that is for sure. And trust is a relative term – I trust them for now.

Rally to Restore Sanity

This weekend, Jon Stewart and his followers are holding a “Rally to Restore Sanity” on Saturday, October 30 on the Washington Mall, that promises to restore “Sanity, and/or fear.” Stewart, a left wing comedian, promises “fun” at the rally, with special guests and artists performing, including Sheryl Crow, The Roots, and Jeff Tweedy. It is partially a comical response to Glen Beck’s “Restoring Honor” rally last month. Tens of thousands are expected to attend, but news media haven’t made any staunch predictions. One things is for sure, news staff from major networks will not be participating – NPR, The New York Times, NBC, ABC, Washington Post, are all reported to have reminded employees not to participate.

Regardless of your feelings on politics, Stewart has amassed a huge following since his show aired on Comedy Central. Just this past week, his influence was deemed important enough that Obama chose to appear on his show over others right before mid-term elections. While Stewart brings a celebrity aspect to his political views, he has grown a strong base of followers based on the content and quality he brings to his show (I haven’t forgotten, I know he is a comedian and not a politician).

The big question is, how “seriously” will attendees take it? And how does one even measure that, really. It remains to be seen whether fans get more entertainment or politics when they arrive in DC.

The Marine Corps Marathon is also this weekend in DC – good luck to all the runners!

Rangers vs Giants vs Ratings?

The 2010 MLB World Series kicked off this week in San Francisco, with the Giants hosting the Texas Rangers and winning the first two games.Most professional sports leagues constantly work to manage their reputation, image, and novelty, and the MLB is no exception. With no Yankees (or Red Sox) in the finals this year, the ratings have indeed suffered, as ratings for game 1 were down 25 percent over last year, even though Commissioner Bud Selig refused to bite – “Look, I think there’s enormous interest,” he said. “I think both these teams are very attractive for a myriad of reasons. I know Fox was happy, and we were happy.” I’m not too convinced, Bud. Less people watched game 2 than the first, but Fox was also competing with prime time Thursday night television.

Perhaps MLB was prepared for this – on Saturday, Justin Bieber’s new music video will be airing on Fox’s pre-grame show, no doubt a ratings stunt. Does the MLB (or Bieber’s manager, for that matter) really think that teenyboppers are the prime demographic for the World Series? Of course not, but they are interested in ratings too. Ultimately, the World Series should be judged on the quality of the games themselves. But that would be too boring.

Courtesy of MLB

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