Can Brands Do Better by Doing Good?

In the latest episode of Rep RapPeter Morrissey and Ernie Corrigan tackle the issue of corporate citizenship. As organizations develop complex and formal corporate social responsibility (CSR) programs, Rep Rap asks whether brands really can do well by doing good.

Morrissey & Company Video Blog

Peter Morrissey and Ernie Corrigan on the set of Rep Rap.

  • Is CSR a fad or well-established business ideal?
  • What brands are leading the way in corporate citizenship?
  • Does good corporate citizenship contribute to reputational health and improved overall performance?

In addition to this episode of Rep Rap, the upcoming edition ofThe Mount Vernon Report also focuses on the power of CSR and social entrepreneurship. Sign up here to receive a free subscription to The Mount Vernon Report.

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