Today’s post is bittersweet: after helping to establish The Fosbury Flop just over one year ago, and watching it become such a dynamic source of information regarding reputation communications and current events, I can’t help but feel a sense of loss as I write my final post. You see, next week is my last week at Morrissey & Company.
I’ve learned a lot in my six wonderful years here, so I’d like to dedicate today’s Reputation Wrap-Up to some of these valuable lessons:
Crises Happen, So Learn to Make Lemonade
Large companies (think: BP), entire countries (like Libya), and even individuals (e.g. Charlie Sheen and Mel Gibson) will, inevitably, experience a reputation problem. It’s what you do about these issues that can make or break you. Under our fearless leader’s tutelage, we’ve learned the best thing to do is: apologize, apologize, apologize (sincerity, of course, must be behind every word), and for heaven’s sake, never say “no comment.”
Opinions Differ, But Can Inform Progress
Disagreements are part of life – and even my colleagues and I aren’t immune to this on our own blog. But as long as there’s open and honest dialogue, and respect between parties, there’s hope for resolution.
Technology Reflects Society, So Make Sure You Like What You See
Never has this lesson been more apparent than in the past year. From inspiring and supporting revolutions and drastic political changes, to changing the way we read the great novels and reflecting our favorite pastimes, technology has become a mirror for who we’ve become. Lest we get too comfortable, we must remember that it’s omnipresent, and anything you put online may live on in infamy, for better or worse (Gilbert Gottfried, pay attention).
And No Matter, How Bad Things Get, Never Give Up!
We all face adversity, we’ve all run into speed bumps and road blocks… But we can all learn to do things better – for our own sake and the sake of others. If American car makers can do it, you can, too!
Thank you, Morrissey & Company, for an amazing tenure and for teaching me these and other valuable lessons. And here’s the good news: I can now look forward to joining the ranks of Fosbury Flop readers! Morrissey & Company team, we expect big things from you!