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Monthly Archives: May 2011
Almost Any Other “Armstrong” I’d Rather Be
How soon before Lance Armstrong’s world completely crumbles? One day, can you imagine him apologizing to the world for cheating in cycling competitions and relinquishing his seven Tour de France medals? Can you imagine him asking his fans for forgiveness … Continue reading
Au Revoir, Mes Amis
After celebrating my last day here at Morrissy & Company with Mike & Patty’s and WAY too much Dulce de Leche ice cream, I saygoodbye with my final blog post. (tear!) I would like to thank my colleagues for teaching … Continue reading
Posted in Uncategorized
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Stormclouds & Social Stock
Recent events have challenged our thinking on everything from social media to the cloud. Here are two headlines that have made us think, or think twice, about the most top of mind technology trends. Sony Issues Call the Cloud into … Continue reading
Posted in Reputation Props
Tagged Cloud, LinkedIn, playstation network, reputation, Social Media, Sony
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Home Depot’s Q1 Profits: A Houdini-esque Act? Or Just Good Business
Home improvement retailer Home Depot recently posted Q1 numbers that would baffle most in the current dismal housing market: net profits are up 12%, despite a drop in sales. Today a Forbes blogger likened the growth to pulling a “Houdini.” Home Depot … Continue reading
Internet Wars Heat Up This Week
It’s been a big week for tech giants Google, Facebook and Microsoft. Despite Facebook’s “whisper” campaign against it, Google managed to divert positive attention to its new “Chromebook” while Microsoft garnered page one headlines with its $8.5 purchase of Skype. … Continue reading
Posted in Reputation Wrap-Up
Tagged Burson-Marsteller, Chromebook, Cloud, cloud computing, Facebook, Google, Internet, Internet War, Internet Wars, Microsoft, privacy, reputation, Skype, Tech, Whisper Campaign
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McDonalds: New Appearance, New Reputation
Last month McDonald’s set forth its “National Hiring Day” with the goal to hire 50,000 new employees and overturn the reputation of the dead-end McJob. But the chain’s image makeover did not end there. Not only does it have new … Continue reading
Posted in Reputation Props
Tagged Linger Zone, Linger Zones, McDonald's, Redesign, reputation
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Amex’s Great Reputation – from One Father’s Perspective
Poor planning on your part does not constitute an emergency on my part. Well, sorry, but this isn’t necessarily always the case. And especially if you’re in the customer service business and your corporate reputation hinges on the quality of … Continue reading
Posted in Uncategorized
Tagged American Express, Banco Santander, reputation, Sovereign Bank
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Locationgate: Now You See Me, Now You Don’t
Today, representatives from Apple and Google are appearing before Congress to explain the use of location data in their respective mobile phone platforms (iOS and Android). This is the latest development in the ongoing ‘locationgate’ episode that began when it … Continue reading
Posted in Industry & Current Events
Tagged Al Franken, android, Apple, AroundMe, crisis management, Foursquare, Google, iOS, iPhone, locationgate, Playstation, reputation, Sony, Yelp
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Peter Morrissey On MyFox Boston
Readers, Our CEO Peter Morrissey, who is also an Associate Professor of Public Relations at Boston University, commented last Friday on why the Osama bin Laden raid story kept changing in the hours and days following his death. Listen to what … Continue reading
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Obama turns a corner and heads straight into 2012
It was an historic week in the news as President Obama vanquished the world’s leading terrorist and perhaps his 2012 Republican opponents in one fell swoop. On Saturday night, the President had his audience at the White House Correspondents Dinner … Continue reading
