Monthly Archives: June 2011

Next Stop for the Workplace: The Collaboration Revolution

The year 2020:  when the social web, demographics and globalization converge to fundamentally change how we work, and with whom. Imagine five generations working together in one organization. Imagine real-time communication among key workplace stakeholders — employees, customers, business partners, … Continue reading

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Your Reputation Precedes You

I heard an ad on the radio this morning for Wegman’s, and immediately called my husband to report the grocer is opening a store in Northborough (which really isn’t near us at all, but the point is, they’re coming to … Continue reading

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Weekly Wrap-Up

This week’s wrap-up will focus on topics as varied as tacos and iPads, but you’ll notice that there is (purposefully) no mention of the infamous crime boss who was captured Thursday.  I’m feeling that one has been and will continue … Continue reading

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Rascals, Rogues and Mobsters. Why Boston is a Newsman’s Kind of town The question I posed to my friend Michael Flaherty this morning while he was en route to his weekly basketball game in McFarland, WI is whether it appears … Continue reading

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Pulse Check: The Mobile Web

NOTE: See the link below for an opportunity to participate in a brief survey and a chance to win a $100 Amazon gift certificate….. The steady stream of new smartphone introductions is almost overwhelming.  It seems that vendors wish “buyer’s … Continue reading

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The Value of an Optimized Online Media Room

Today, public relations professionals work diligently to ensure that the process between drafting and communicating a story on behalf of their client is as seamless as possible. Now more than ever, PR professionals are leading reporters, bloggers, etc to client … Continue reading

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It’s the Summer Solstice and Time for Your Agency’s Mid-Term Review

As we approach the mid-point of 2011, the smarter companies are measuring the success of their business efforts against the objectives they established at the beginning of the year. It’s a process that will repeat itself when the earth is … Continue reading

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Social Justice: A Very Good Reason to Celebrate

It’s a good day here in Boston.  The sun is out, the hometown Bruins are playing for the Stanley Cup, and we here at Morrissey & Company are gearing up to attend Morgan Memorial Goodwill Industries’ (aka Goodwill Boston in … Continue reading

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Ten Considerations for Your Strategic Marketing Plan If you’re a corporate communications professional, you’ve seen a copy of your company’s marketing plan. Right? If you have, you get 5 points. If you were asked to provide input to it, you … Continue reading

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Our Public Private Lives

Recent events have brought the private lives of politicians to the forefront of our national conversation. First there was the shocking revelation that former Governor of California Arnold Schwarzenegger had fathered an illegitimate child while married to his now separated … Continue reading

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