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Monthly Archives: August 2011
Tablet Wars? Maybe
Apple is the undisputed king of the mobile space. Recent data suggests that, among the top players, Apple controls more than 66 percent of profits in the mobile space. As the proud owner of an Android-powered HTC Evo, this author … Continue reading
Restoring the Reputation of Healthcare, One Step at a Time
When a discussion turns to the state of healthcare in the U.S., skyrocketing costs for employers and their employees, healthcare quality and accessibility to superior service inevitably creep into the debate. It’s these issues that got our firm so excited … Continue reading
The Cone of Uncertainty
Ben Bernanke and Irene have a lot in common. It is difficult to imagine two entities whose pending actions are more highly anticipated. Of course, I’m speaking of Federal Reserve Chairman Bernanke’s big speech on Friday at Jackson Hole, Wyoming, … Continue reading
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Celebrity Spokespeople: Avoiding Certain “Situations”
As tweeted yesterday, an attention-grabbing headline indeed when Abercrombie & Fitch offered to pay cast members of MTV’s “The Jersey Shore” to not wear its clothes. In the statement Abercrombie released, the clothing retailer said that by wearing its product, the … Continue reading
Here’s a Chance to Make a Difference
Joining a small company is like becoming part of a family. If you have worked for a start-up, or joined an established small business — family run or not — then you appreciate the significance of actually liking the people … Continue reading
Massachusetts’ Rep Falters with Evergreen Solar’s
Our most recent issue of the Mount Vernon Report included a piece about places in the U.S. that have earned the reputation as being a good place to do business. Our own Boston made one of these lists, but is … Continue reading
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Building Relationships via the New Technology of Social SnapTags
Back in September, I wrote a blog post about what was then a somewhat new technology – QR Codes. With the accelerated adoption of Smartphones, the digital codes now seem to be everywhere from mobile billboards advertising vegan lifestyles, to … Continue reading
There are Passengers and There are Drivers
Here in Boston, we are known as much for our bad drivers as our clam chowder. Taking that into account, the recent launch of Boston’s New Balance Hubway, a bike-sharing service aimed at putting more bikers on the road alongside … Continue reading
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Reputation Communication Tools: The Telephone
We are living in an age of nearly limitless outlets for communications. Just in the past few years, social media has risen to become one of our primary means of communicating (particularly in the public relations world), and it has … Continue reading
Posted in RC Tools
Tagged media, public relations, reputation, Reputation communications, smartphone, Social Media, telephone
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