Monthly Archives: September 2011

Facebook’s Obsession with Change (And Why it Matters)

Yesterday, my colleague Megan Page wrote about the current plight of Netflix. The company has rolled out a new business plan and reorganized its offerings, but has failed to effectively communicate the changes to a loyal, but lately confused customer … Continue reading

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Keep an eye on your reputation, Netflix

Recently, a widely-used service made changes to their offerings, and then made even more changes, further confusing their already-confused customer base. Did someone say Facebook? Whoops, I meant Netflix? Last summer, Netflix informed members of a price increase, leading to … Continue reading

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Entrepreneurship Program for Kids Helps Business Dreams Come True

You’d be hard pressed to find another organization doing as much good for young adults from low income communities as the Network for Teaching Entrepreneurship – or NFTE (pronounced “nifty”). NFTE has been around since 1987 and has reached more … Continue reading

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Public Relations People Can Be Their Own Worst Enemy

New England Patriots star quarterback Tom Brady almost always says the right things during media interviews.  If you have ever listened to him during his weekly post-game, paid interview by John Dennis and Gerry Callahan on Boston sport talk radio … Continue reading

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Just Out: Morrissey & Company eBook – Communicating as a Newly Public Company

Check it out here!

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A Cookbook as a Reputational Tool?

Props today go to the French National Assembly for doing something that is uniquely French, if not a little out of the box – publishing a cookbook: “La Cuisine de la République, Cuisinez avec vos députés!” or “The Cuisine of … Continue reading

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RC Tools: Innovation and Other Drugs

A brief word on innovation.  This morning I read a great article in New York Magazine about “the Steve Jobs and Mark Zuckerbergs of the future,” a dizzying look at the new entrepreneurs in Silicon Valley and their constant determination … Continue reading

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What We Do

It is difficult to explain to people what it means to work in “public relations,” in part because the term is so broad it is almost meaningless. Indeed, it is so broad that it could be applied to pretty much … Continue reading

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Yahoo! Execs Commit the Stupidest Mistake in Employee Communications

Yahoo!’s ex-CEO Carol Bartz is among the most colorful of all senior technology executives, on par with Oracle’s bombastic Larry Ellison.  Her fondness for the f-bomb is legendary, and she isn’t one to back down from a brawl.  Who can … Continue reading

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Little Miss Sunshine

There are few professions that have the public singing your praises one day – and sending you death wishes the next.  Yet, such is the career of a meteorologist.  They walk a fine line – on one hand, we look … Continue reading

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