Monthly Archives: October 2011

Boosting Reputation and Connecting BU One Call at a Time

Emily Wienberg is currently Morrissey & Company’s PR intern. She is a senior studying public relations at Boston University. Recently, Boston University administrators and staff personally called over 4,300 freshmen and transfer students to see how they were adjusting to … Continue reading

Posted in Reputation Props, Uncategorized | Tagged Boston University, community, Higher Education, Internal Communication, Kenneth Elmore, public relations, Reputation communications, student life, Tony Hsieh, Zappos | Leave a comment

Just Out: Morrissey & Company’s Fall Mount Vernon Report

Just out: Our fall Mount Vernon Report (MVR), which discusses stages of reputation along with the evolution of businesses.   Our first ever digital MVR also features a guest article from Richard C. Lord, president of the Associated Industries of Massachusetts … Continue reading

Posted in RC Tools | Tagged Associated Industries of Massachusetts, Greiner Curve, Moneyball, Morrissey & Company, mount vernon report, Peter Morrissey, Reputation communications, Richard C. Lord, strategic communications | Leave a comment

Part II: Building a Stronger Reputation, One Story at a Time

(Part Two of Two….see Part One here) The YMCA in Lawrence, Mass., sits in the very heart of this once great mill town, located about 30 miles north of Boston and just shy of the New Hampshire border.  The brick … Continue reading

Posted in Industry & Current Events | Tagged Avid, Berklee College of Music, D'Addario, Harmoix, Lawrence Music Clubhouse, Music & Youth Initiative, reputation, YMCA | Leave a comment

Building a Stronger Reputation, One Story at a Time

If the City of Lawrence, Mass. was a company, which company would it be? The once great City of Lawrence can’t seem to catch a break. While the city can be its own worst enemy, it’s hard not to feel … Continue reading

Posted in Industry & Current Events, Reputation Props, Uncategorized | Tagged Eagle-Tribune, Lawrence, Mass., Merrimack River, reputation, The Boston Globe | Leave a comment

McTV: The Burger Broadcast

McDonald’s, fast food giant known the world over for its Big Macs and fries, is now launching a surprising new element to their fast food experience at certain West Coast locations: McDonald’s Channel. According to The Los Angeles Times, this … Continue reading

Posted in Industry & Current Events | Tagged BBC America, fast food, Mark Burnett, McCafe, McDonald's, McDonald's Channel, McTV, Subway, Survivor, The Apprentice | Leave a comment

Can a Marketing Campaign Advance A Religion’s Reputation?

The Mormon Church, formally the Church of Latter Day Saints, recently launched an advertising campaign with the purpose of changing its image among non-Mormons.  The timing couldn’t be better with The Book of Mormon debuting this year as a Broadway … Continue reading

Posted in Uncategorized | Tagged church of latter day saints, mormon, presidential nomination, reputation, the book of mormon | Leave a comment

To Google+, or Not to Google+? The Social Media Waiting Game

The PR professional’s approach to social media is often a waiting game. Sure there were/are trailblazers, but most of the industry allowed early adopters to experiment with Facebook and Twitter before jumping into the fray… and with good reason. Why … Continue reading

Posted in RC Tools | Tagged early adopters, Facebook, GigaOm, Google, Google Plus, LinkedIn, PR, public relations, Social Media, Twitter | Leave a comment

No Early Retirement for Andy Rooney

“A writer’s job is to tell the truth. I believe, that if all the truths were known about everything in the world, it would be a better place to live.” – Excerpt from Andy Rooney’s last appearance on “60 Minutes” TV … Continue reading

Posted in Industry & Current Events | Tagged 60 Minutes, Anderson Cooper, Andy Rooney, CBS, Christine Amanpour, Ed Bradley, journalism, Mike Wallace, reputation, Reputation communications, retirement | Leave a comment

It’s the Website Stupid (for generating online sales leads)

Breaking news:  personal connections and referrals still rule the roost when it comes to generating sales leads. Next in line?  Your company website. We’re so bombarded with information about how social media marketing is going to transform everyone’s business and … Continue reading

Posted in Industry & Current Events | Tagged Chris Golec, Demandbase, Focus, lead generation, new business development | Leave a comment