Monthly Archives: November 2011

Holiday Shoppers Go Mobile

The holiday shopping season is officially upon us.  If you’re like me, you avoided the mêlée that was Black Friday and instead, shopped for deals on your holiday goodies from the comfort of your home or office on Cyber Monday.  … Continue reading

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Ten Steps To Managing Your Company’s Reputation

From Joe Paterno to Penn State and now Bernie Fine to Syracuse University, reputations once thought of as impenetrable are falling faster than the leaves in my back yard.  As a result, individuals and the organizations who sign their massive … Continue reading

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Loco for Boloco: How a burrito can affect your repuation

Emily Wienberg is currently Morrissey & Company’s PR intern. She is a senior studying public relations at Boston University. This week Boston.com celebrated its 16th birthday by hosting pop-up parties around the city, including one at the Boloco Commons location. … Continue reading

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Three Things You Can Do to Boost Your Reputation Now

Building your business, and your reputation, is more challenging than ever in this uncertain economy. You may not have resources to finance brand-building through marketing and communications, but there is one thing you can do – one thing that’s shockingly … Continue reading

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Perhaps there is a light at the end of the tunnel

(and what PR can do to help) Bloomberg reports that the number of job openings in the U.S.  rose by 225,000 in September, the most in a month for the last three years. That may not seem like a lot, … Continue reading

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It’s Showtime for Mobile Shopping

A few weeks ago I was in a Best Buy shopping for a new Apple iPod.  Using my smartphone, I compared the in-store price to the Best Buy online price, which offered the same product for $10 less.  Bingo.  Thanks … Continue reading

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All Things Must Pass – Right?

Is it me, or are we stuck in a period of indecision and mini revolutions, with a weather system that has run a muck, with overtaxed and understaffed service providers, scandal-riddled presidential candidates and bug-riddled smartphones? Hanging in the balance … Continue reading

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10 Reasons PR Still Matters

Read the latest article by our Associate Doug Flora on Ragan.com: http://www.ragan.com/Main/Articles/43863.aspx

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Not So Free Speech: Top 5 Considerations for Your Brand’s Speaking Engagements

Alongside media relations, seeking out speaking forums and engagements for a company’s thought leaders have long been part of the PR practitioner’s toolbox.  A good speaking engagement can elevate a company’s brand awareness, build credibility, and enlarge your network.  With … Continue reading

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