Holiday Shoppers Go Mobile

The holiday shopping season is officially upon us.  If you’re like me, you avoided the mêlée that was Black Friday and instead, shopped for deals on your holiday goodies from the comfort of your home or office on Cyber Monday.  Not surprisingly, more and more shoppers are using not only their PCs, but their mobile devices, including iPhone, iPads, Droids, etc. to scout out and find the best deals.  Indeed, as my colleague Jim noted in his blog a few weeks ago, mobile retail traffic will more than double this holiday season compared to last year.

Together with our business partner, Modapt, Inc., Morrissey & Company released the results of a holiday shopping survey today that shows that holiday shoppers are not only making more purchases on their mobile devices, but also using them as tools in their holiday shopping arsenal.  Here are the highlights:

More than half of respondents report they are making purchases using their mobile devices, and nearly a quarter have used mobile devices in the past to purchase holiday gifts.   The results also show that during the holiday season:

  • 56 percent of respondents had made a purchase from their mobile phone;
  • 58 percent of respondents will use their mobile phone to compare prices while shopping;
  • 48 percent will use their mobile phone to find store locations that carry the products they seek;
  • 90 percent of those who had made a mobile purchase said that convenience was a major factor, and 47 percent said ease of use was a primary reason they had made a purchase.

In addition, 66 percent of the mobile users said they will be enticed to use their phones to make purchases if retailers offer mobile incentives, and 46 percent said better price offers would convince them to make a mobile purchase.

Clearly, mobile phones will be a major tool in shoppers’ arsenals this holiday season.


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