Monthly Archives: December 2011

Let’s Retire “Guru” and “Rock Star” from the Workplace Lexicon

If you’re in favor of blowing up “guru” and “rock star” in job descriptions or in reference to your employees and/or co-workers, then please help by retweeting this post. Yes, I admit that I’m also guilty of having used these … Continue reading

Posted in Industry & Current Events | Tagged "S" types, competence, David M. Taylor, gurus,, public relations, rock stars, Steady Eddies, Strength Zone: Discover Your Place of Maximum Effectiveness | 2 Comments

(One of) The Best Job Descriptions Ever

Like a few other PR agency professionals I know, I occasionally look at the online job boards to see if any new business development targets are recruiting for senior public/media relations executives.  A job posting like that is sometimes a … Continue reading

Posted in Industry & Current Events | Tagged communications culture, corporate speak, job posting, online job boards, Philips, public relations agency | Leave a comment

The “No Strings Attached” Christmas Card

Not to sound too much like Andy Rooney (who, before there were even blogs, used his pulpit to expouse his beliefs, rants and share his views), but I have a few things to say about Christmas cards. In this case, … Continue reading

Posted in Uncategorized | Tagged christmas, christmas cards, Holiday | Leave a comment

Agencies Aren’t Seeing the ROI in Social Media Advertising…Yet

What’s that story about the cobbler’s children?  Apparently, the story applies to public relations and advertising agencies as well, especially when it comes to lead generation via social media channels. Demandbase and Focus reported a couple of months ago that … Continue reading

Posted in Industry & Current Events | Tagged adweek, Demandbase, Facebook, Focus, Google, lead generation, LinkedIn, lonleybrand, new business development, o'dwyer's, PRWeek, social media advertising, Twitter | Leave a comment

Employee Engagement is a Two-Way Tweet

I glimpsed a headline today that read something like “Many companies wish social media would just go away.” I bet.  I don’t think the folks at the regional wrap and smoothie chain, Boloco, would be among these companies, except for … Continue reading

Posted in Industry & Current Events, Uncategorized | Tagged boloco, brand ambassaros, employee engagement, happy employees, John Pepper, Ranstad | Leave a comment

Leadership: The Gift that Keeps Employee Ambassadors Giving

Over the next few weeks many of us will be crossing off items on our holiday gift lists, closing the books on a long 2011, and getting together with those most important to us.  Blood pressures will run high, but … Continue reading

Posted in RC Tools | Tagged Apple geniuses, brand ambassador, brand management, employee communications, Holiday, leadership, Paul Gillin, Reputation communications | Leave a comment

Public Relations’ Next Generation: Walking the Talk (video)

Professor Steve Quigley is a bit of a legend among past and present public relations students at Boston University, where he has been teaching for 12 years.  His boundless energy, smarts, sense of humor, humility and passion for public relations … Continue reading

Posted in Industry & Current Events | Tagged authenticity, Boston, Boston University, career, Emily Wienberg, evolution, internship, interview, Morrissey & Company, new media, professor, PRSA, public relations, relevancy, Social Media, Steve Quigley, student, traditional media, transition, value, voice | 5 Comments

Reputation Management Critical in Every State of Business Growth “A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was.” The quote is attributed to an English bishop … Continue reading

Posted in Industry & Current Events | Tagged A123 Systems, Apple, business growth, Ford, Greiner Curve, Reputation communications, reputation management, Solyndra, Steve Jobs | Leave a comment