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Monthly Archives: January 2012
Reputation Communications Cheers and Jeers
As usual, politicians, athletes and business leaders have given us a week full of opportunities to cheer or jeer their actions. As a result, reputations have either advanced or have been damaged. For some, the damage can be managed. For … Continue reading
Irrefutible Rules of Executive Media Training
If business and political leaders committed to listening to their media specialists before talking to the press, their interview success rate would be through the roof. The journalist would be on the receiving end of a better interview delivered by … Continue reading
Posted in RC Tools
Tagged Amazon, Apple, BP, Hermain Caine, Jeff Bezos, media specialists, media training, Ronald Reagan, Sarah Palin, Steve Jobs
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Stories Are the Single Most Powerful Weapon in a Brand’s Arsenal (video link)
Content-centered public relations turns ideas into stories and then into experiences that lead people to respond through action. In public relations, we talk about stories as being the single most powerful weapon in a brand’s arsenal. A successful public relations … Continue reading
Why Pay-for-Performance PR Agencies Can Hurt PR
Recently a marketing executive from Israel posted the following update on the “Technology PR, AR and Social Media” group on LinkedIn. Question: Looking to hire a PR firm in the U.S. but not able to go crazy with retainers. Does … Continue reading
Posted in Industry & Current Events
Tagged fee-for-service, measurement, pay-for performance, public relations, results
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The Simple Life: 5 New Year Resolutions to Make
Recently I came across a TED talk by John Maeda, president of the Rhode Island School of Design (RISD) and formerly of MIT’s Media Lab. The subject was finding simplicity – the simple life – in a complicated digital age. … Continue reading
