Monthly Archives: January 2012

Reputation Communications Cheers and Jeers

As usual, politicians, athletes and business leaders have given us a week full of opportunities to cheer or jeer their actions.  As a result, reputations have either advanced or have been damaged.  For some, the damage can be managed.  For … Continue reading

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Irrefutible Rules of Executive Media Training

If business and political leaders committed to listening to their media specialists before talking to the press, their interview success rate would be through the roof.  The journalist would be on the receiving end of a better interview delivered by … Continue reading

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Stories Are the Single Most Powerful Weapon in a Brand’s Arsenal (video link)

Content-centered public relations turns ideas into stories and then into experiences that lead people to respond through action.  In public relations, we talk about stories as being the single most powerful weapon in a brand’s arsenal. A successful public relations … Continue reading

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Why Pay-for-Performance PR Agencies Can Hurt PR

Recently a marketing executive from Israel posted the following update on the “Technology PR, AR and Social Media” group on LinkedIn.  Question: Looking to hire a PR firm in the U.S. but not able to go crazy with retainers. Does … Continue reading

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The Simple Life: 5 New Year Resolutions to Make

Recently I came across a TED talk by John Maeda, president of the Rhode Island School of Design (RISD) and formerly of MIT’s Media Lab.  The subject was finding simplicity – the simple life – in a complicated digital age.   … Continue reading

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