Monthly Archives: February 2012

Crisis Communications: 6 Simple Steps To Apologize

Most crisis communications experts, like our own Peter Morrissey, will advise clients to say “you’re sorry” as soon as it has been realized an error has been committed.   While it seems like a common sense response to many of us, … Continue reading

Share
Posted in Industry & Current Events | Tagged Aimee Charest, Anthony Federico, apology, Brady Quinn, crisis communications, Denver Broncos, ESPN, Facebook, Jeremy Lin, Mark Byron, New York Knicks, Peter Morrissey, President Karzai, President Obama, Tim Tebow | 4 Comments

Why ESPN Had to Fire Anthony Federico

There are few things in this world that get people riled up more than sports.  Sports can bring us together as easily as it can polarize.  For those of you that don’t follow basketball, the New York Knick’s point guard … Continue reading

Share
Posted in Industry & Current Events, Reputation Props | Tagged Anthony Federico, dismissal, ESPN, ESPN.com, firing, headline, Jeremy Lin, New York Knicks, reputation, sports communications | Leave a comment

Kodak’s (Unfortunate) Arrested Development

For many, the news that American photography pioneer Kodak had filed for bankruptcy last month came as a surprise.  Surprise or not, it was certainly a depressing announcement. Founded by George Eastman in 1880 (a high school dropout with big … Continue reading

Share
Posted in Uncategorized | Tagged bankruptcy, digital photography, Eastman Kodak, Innovation, Kodak moments, photography, reputation, true colors | Leave a comment

Valentine’s Day: How Are You $pending It?

This blog usually tackles subjects the team at Morrissey & Company is passionate about: public relations, social media, reputation communications, mobile marketing and media relations, among other related topics. But tomorrow it’s Valentine’s Day, so I’m throwing caution to the … Continue reading

Share
Posted in Industry & Current Events | Tagged AMC Loews, Four Burgers, Open Table, The Artist, The Boston Common Frog Pond, The Vow, Valentine's Day | 1 Comment

Four Communication Keys for Bruins Goalie Tim Thomas

I want in on the Tim Thomas brouhaha. Boston Bruins MVP goalie Tim Thomas is a superstar in the crease but not in front of microphones and TV cameras. If you haven’t heard, Thomas, for the second time in about … Continue reading

Share
Posted in Uncategorized | Tagged birth control, Boston Bruins, contraception, Facebook, Tim Thomas, Tim Thomas Facebook, Tim Thomas Facebook post, Tim Thomas refusal, White House | Leave a comment

One tweet, free snacks: Pretzel Crisps delivers

Emily Wienberg is currently Morrissey & Company’s PR intern. She is a senior studying public relations at Boston University. When a company uses Twitter to give away free stuff, I’m instantly intrigued. Being a college student on a budget, I’m … Continue reading

Share
Posted in Reputation Props | Tagged engage, Facebook, free, pretzel crisps, reputation, reputation management, snacks, social media marketing, Twitter, word of mouth marketing | Leave a comment

Pass the Wings, the Dip and the “Second Screen”

As recently as five years ago, the mobile phone was considered to be the “third screen” behind the TV and the PC.  While the mobile web was well on its way to ubiquity at the time, there were few mobile … Continue reading

Share
Posted in Industry & Current Events | Tagged AP, Coca Cola, GoDaddy.com, New England Patriots, New York Giants, Nielsen, second screen, Super Bowl, third screen, Toyota | Leave a comment