Monthly Archives: March 2012

The AOR Gravy Train Has Run out of Fuel

Digital Equipment Corporation — aka DEC or Digital — had close to 80 public relations agencies working on its behalf around the world by the mid 1990′s.  The tech giant’s global PR budget was extensive, but I don’t think anyone … Continue reading

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Posted in Uncategorized | Tagged AOR is dead, AT&T, DEC, Digital, Digital Equipment Corporation, HP, IMB, public relations AOR, Travelers Insurance, USC Annenberg Strategic Communication and Public Relations Center | Leave a comment

Instagram without the filter: a growing community on and offline

Emily Wienberg is currently Morrissey & Company’s PR intern. She is a senior studying public relations at Boston University. As an Android mobile device user, I haven’t had the pleasure of personally using Instagram (yet) but have enjoyed following the … Continue reading

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Posted in Reputation Props | Tagged android, application, Barack Obama, Burberry, community, community manager, instagram, iOS, iPhone, Jason Mraz, mobile, photo sharing, photography, Pinterest, Social Media, Tiffany & Company | Leave a comment

Pinterest – Passing the Buck

If you use Pinterest, a website where you can organize and share images you find online, you may have heard about its recent copyright infringement troubles. Content creators are concerned about their photos “being copied wholesale” to the site by … Continue reading

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Posted in Industry & Current Events | Tagged Amazon, Apologizing, Apple, Communication, crisis communications, Customer Service, Foxconn, Pinterest, reputation, This American Life | Leave a comment

Why Digital-Only Newspapers Make Sense (but not for me)

Every once in a while I ponder cancelling my long running home delivery subscription to The Boston Globe, the “newspaper of record” in Massachusetts — and New England for that matter — and just go digital.  Time to read it … Continue reading

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Posted in Industry & Current Events | Tagged 24-hour news cycle, descktop PC, digital news, e-readers, home newsppaer delivery, laptop, mobile devices, Pew Research Center, public relations, smartphones, The Boston Globe | 1 Comment

Business & Ethics? Take the Quiz.

Yesterday, we heard about the outgoing Goldman Sachs executive who, in a blazing New York Times opinion piece, attacked the company for its “toxic and destructive” culture. In his controversial editorial, Smith states, “The firm has veered so far from the place … Continue reading

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Posted in Industry & Current Events | Tagged "coming apart", business, charles murray, communications, ethics, Goldman Sachs, nestle, reputation, robert reich, u.s. business, Wal-Mart | Leave a comment

A New Age of Women-Led Entrepreneurship and Innovation (One Thin Mint at a Time)

Some of you may have noticed the colorful Google doodle on your screens last Thursday, in honor of International Women’s Day.   Google’s acknowledgement rightly paid tribute to the day and what it represented: celebrating the achievements of women worldwide.  And … Continue reading

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Posted in Industry & Current Events, Reputation Props | Tagged Anna Maria Chávez, Boston Globe, entrepreneurship, girl scout cookies, Girl Scouts, Google doodle, International Women's Day, leadership, SheEOs, To Get Her There | Leave a comment

A Case of Ready Fire Aim at SXSW?

I posted on Facebook earlier today that, “As the expression goes, this seems wrong on so many levels,” in a reference to the controversy surrounding Homeless Hotspots at the South by Southwest tech fest in Austin, Texas.  There appears to … Continue reading

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Posted in Industry & Current Events | Tagged austin, BBH Labs, Clarence Jones, creative solutions, Front Steps, homeless hotspots, public relations, South by Southwest, SXSW | Leave a comment

Six Essential Elements in a White Paper

A well-crafted white paper can position a company as a subject-matter expert and serve as a digital and print marketing tool. For example, one client had printed a white paper as an 8×10 brochure and used it effectively as a … Continue reading

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Posted in Uncategorized | Tagged communications, marketing, public relations, sales, white paper | Leave a comment

12 Blogs To Start The Work Day

Many others have done it before me, so I’m doing it today:  sharing with you some of the blogs I read because I think you may find several of them interesting, as I obviously do. The only way I can … Continue reading

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Posted in Industry & Current Events | Tagged Altucher Confidential, Both Sides of the Table, Chris Brogan, Get Rich Slowly, HubSpot, iMediaConnection, Joe Pulizzi, Joyce Newman, Man of the House, Mark Suster, My Yahoo, RSW/US, Social Media B2B, TechCrunch, The Content Marketing Revolution | 2 Comments