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Monthly Archives: March 2012
The AOR Gravy Train Has Run out of Fuel
Digital Equipment Corporation — aka DEC or Digital — had close to 80 public relations agencies working on its behalf around the world by the mid 1990′s. The tech giant’s global PR budget was extensive, but I don’t think anyone … Continue reading
Instagram without the filter: a growing community on and offline
Emily Wienberg is currently Morrissey & Company’s PR intern. She is a senior studying public relations at Boston University. As an Android mobile device user, I haven’t had the pleasure of personally using Instagram (yet) but have enjoyed following the … Continue reading
Posted in Reputation Props
Tagged android, application, Barack Obama, Burberry, community, community manager, instagram, iOS, iPhone, Jason Mraz, mobile, photo sharing, photography, Pinterest, Social Media, Tiffany & Company
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Pinterest – Passing the Buck
If you use Pinterest, a website where you can organize and share images you find online, you may have heard about its recent copyright infringement troubles. Content creators are concerned about their photos “being copied wholesale” to the site by … Continue reading
Why Digital-Only Newspapers Make Sense (but not for me)
Every once in a while I ponder cancelling my long running home delivery subscription to The Boston Globe, the “newspaper of record” in Massachusetts — and New England for that matter — and just go digital. Time to read it … Continue reading
Business & Ethics? Take the Quiz.
Yesterday, we heard about the outgoing Goldman Sachs executive who, in a blazing New York Times opinion piece, attacked the company for its “toxic and destructive” culture. In his controversial editorial, Smith states, “The firm has veered so far from the place … Continue reading
A New Age of Women-Led Entrepreneurship and Innovation (One Thin Mint at a Time)
Some of you may have noticed the colorful Google doodle on your screens last Thursday, in honor of International Women’s Day. Google’s acknowledgement rightly paid tribute to the day and what it represented: celebrating the achievements of women worldwide. And … Continue reading
A Case of Ready Fire Aim at SXSW?
I posted on Facebook earlier today that, “As the expression goes, this seems wrong on so many levels,” in a reference to the controversy surrounding Homeless Hotspots at the South by Southwest tech fest in Austin, Texas. There appears to … Continue reading
Six Essential Elements in a White Paper
A well-crafted white paper can position a company as a subject-matter expert and serve as a digital and print marketing tool. For example, one client had printed a white paper as an 8×10 brochure and used it effectively as a … Continue reading
Posted in Uncategorized
Tagged communications, marketing, public relations, sales, white paper
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12 Blogs To Start The Work Day
Many others have done it before me, so I’m doing it today: sharing with you some of the blogs I read because I think you may find several of them interesting, as I obviously do. The only way I can … Continue reading
