Recently, Akhil Nigam, founder of MassChallenge (MC), spoke with Morrissey & Company about how public relations (and an understanding of public relations) benefits early stage companies. In the first of two videos, Akhil discussed MassChallenge’s public relations efforts, including its TV channel, as well as why MC added PR support to its portfolio of entrepreneurial services.
One piece of advice he offered entrepreneurs was to focus on the customer as “hero” in public relations campaigns, versus the entrepreneurs themselves.*
“Although, yes, MassChallenge is interesting, I really feel like some of the great work our entrepreneurs are doing is much, much, much more interesting, and I’d rather have them tell the story and have them profiled,” he said.
Today we’re sharing part two of the interview with Akhil, in which he talks about MC’s happy hour startup showcase at SXSW (hosted by Bing and MC sponsor Microsoft) and concludes with a significant piece of public relations advice for entrepreneurs.
*For Akhil’s full list of tips for early stage companies, see related press release.