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Author Archives: aimeecharest
Part II: MassChallenge’s Founder Advises Start-Ups to Focus Their Public Relations Efforts (video)
Recently, Akhil Nigam, founder of MassChallenge (MC), spoke with Morrissey & Company about how public relations (and an understanding of public relations) benefits early stage companies. In the first of two videos, Akhil discussed MassChallenge’s public relations efforts, including its … Continue reading
MassChallenge’s Founder Advises Start-Ups to Focus Their Public Relations Efforts (video)
Akhil Nigam, founder of MassChallenge (MC), the largest-ever startup accelerator and competition, has a lot to say about how public relations plays into the success of early stage companies (view related press release here). MassChallenge is the first program of … Continue reading
Posted in RC Tools, Reputation Props
Tagged accelerator program, Akhil Nigam, Bing, Boston, competition, entrepreneurs, Innovation District, MassChallenge, Microsoft, SXSW
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A New Age of Women-Led Entrepreneurship and Innovation (One Thin Mint at a Time)
Some of you may have noticed the colorful Google doodle on your screens last Thursday, in honor of International Women’s Day. Google’s acknowledgement rightly paid tribute to the day and what it represented: celebrating the achievements of women worldwide. And … Continue reading
Why ESPN Had to Fire Anthony Federico
There are few things in this world that get people riled up more than sports. Sports can bring us together as easily as it can polarize. For those of you that don’t follow basketball, the New York Knick’s point guard … Continue reading
Kodak’s (Unfortunate) Arrested Development
For many, the news that American photography pioneer Kodak had filed for bankruptcy last month came as a surprise. Surprise or not, it was certainly a depressing announcement. Founded by George Eastman in 1880 (a high school dropout with big … Continue reading
Posted in Uncategorized
Tagged bankruptcy, digital photography, Eastman Kodak, Innovation, Kodak moments, photography, reputation, true colors
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The Simple Life: 5 New Year Resolutions to Make
Recently I came across a TED talk by John Maeda, president of the Rhode Island School of Design (RISD) and formerly of MIT’s Media Lab. The subject was finding simplicity – the simple life – in a complicated digital age. … Continue reading
Leadership: The Gift that Keeps Employee Ambassadors Giving
Over the next few weeks many of us will be crossing off items on our holiday gift lists, closing the books on a long 2011, and getting together with those most important to us. Blood pressures will run high, but … Continue reading
Not So Free Speech: Top 5 Considerations for Your Brand’s Speaking Engagements
Alongside media relations, seeking out speaking forums and engagements for a company’s thought leaders have long been part of the PR practitioner’s toolbox. A good speaking engagement can elevate a company’s brand awareness, build credibility, and enlarge your network. With … Continue reading
No Early Retirement for Andy Rooney
“A writer’s job is to tell the truth. I believe, that if all the truths were known about everything in the world, it would be a better place to live.” – Excerpt from Andy Rooney’s last appearance on “60 Minutes” TV … Continue reading
RC Tools: Innovation and Other Drugs
A brief word on innovation. This morning I read a great article in New York Magazine about “the Steve Jobs and Mark Zuckerbergs of the future,” a dizzying look at the new entrepreneurs in Silicon Valley and their constant determination … Continue reading
