Author Archives: aimeecharest

Little Miss Sunshine

There are few professions that have the public singing your praises one day – and sending you death wishes the next.  Yet, such is the career of a meteorologist.  They walk a fine line – on one hand, we look … Continue reading

Share
Posted in Uncategorized | Leave a comment

Celebrity Spokespeople: Avoiding Certain “Situations”

As tweeted yesterday, an attention-grabbing headline indeed when Abercrombie & Fitch offered to pay cast members of MTV’s “The Jersey Shore” to not wear its clothes.  In the statement Abercrombie released, the clothing retailer said that by wearing its product, the … Continue reading

Share
Posted in Industry & Current Events, RC Tools | Tagged , , , , , , , , , , | Leave a comment

There are Passengers and There are Drivers

Here in Boston, we are known as much for our bad drivers as our clam chowder.  Taking that into account, the recent launch of Boston’s New Balance Hubway, a bike-sharing service aimed at putting more bikers on the road alongside … Continue reading

Share
Posted in Uncategorized | Leave a comment

From the M&Co Archives: A (Cool) Blast from The Past

Today, as I took the opportunity of a somewhat slower summer Friday to organize, I stumbled across an article Peter Morrissey had written for the Public Relations Strategist.  Its title: “CEO Reputations Are Based on Good Acts.” Its publication date: Summer … Continue reading

Share
Posted in Uncategorized | Leave a comment

Sweden, I Love You And You’re Bringing Us Spotify

Sweden, come on.  You were the most respected country in the world last year (Reputation Institute’s 2010 Country Reputation Study) and your progressive social model is world-renowned.  You’ve already given us H&M, IKEA, Ingrid Bergman, and the addictive Millennium trilogy.   … Continue reading

Share
Posted in Uncategorized | Leave a comment

Social Justice: A Very Good Reason to Celebrate

It’s a good day here in Boston.  The sun is out, the hometown Bruins are playing for the Stanley Cup, and we here at Morrissey & Company are gearing up to attend Morgan Memorial Goodwill Industries’ (aka Goodwill Boston in … Continue reading

Share
Posted in Reputation Props, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Home Depot’s Q1 Profits: A Houdini-esque Act? Or Just Good Business

Home improvement retailer Home Depot recently posted Q1 numbers that would baffle most in the current dismal housing market:  net profits are up 12%, despite a drop in sales.  Today a Forbes blogger likened the growth to pulling a “Houdini.”  Home Depot … Continue reading

Share
Posted in Industry & Current Events | Tagged , , , , , , , , , | Leave a comment

A Toast to Triple Bottom Lines

With yesterday’s anniversary of the Deepwater Horizon oil spill (watch Peter Morrissey sound off on the BP response to the crisis on NECN.com last year), I felt it fitting to applaud an organization who is committed to getting things right … Continue reading

Share
Posted in Uncategorized | Leave a comment

Social Media Guidelines: Make Your Mother Proud

Social media is used as a communications channel in almost all organizations, at least at some level – even among law enforcement.  Though not always with positive results.  A recent New York Times article, for example, discussed how social utilities like … Continue reading

Share
Posted in Industry & Current Events | Tagged , , , , , , , , | Leave a comment

Forget the Internet (for a moment): Running to communicate across cultures

We are unified by many things.  Through the Internet, of course, which provides freedom of access to anyone, anywhere, anytime.  We need only look to the daily news for stories about global communication through digital means.  However, we shouldn’t forget … Continue reading

Share
Posted in Reputation Props, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment