Author Archives: Alison Morris

Three Little Words

Posted on April 12, 2010 by Alison Morris

Dear readers, I write to you with full disclosure: today’s post is rooted completely in personal experience. While I’m not normally one to turn social observation into personal critique, a startling experience has left me feeling a bit more fiery … Continue reading →

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Reputation Wrap Up: Is Apple’s iPad iEco-Friendly?

Posted on April 9, 2010 by Alison Morris

This week’s Reputation Wrap-Up looks at Apple’s newest product, the iPad. When a company’s brand equity rests in its technological innovations, where does the responsibility for sustainable, earth-friendly products lie? What happens to reputation when traditional product expectations face new … Continue reading →

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Reputation Wrap Up

Posted on March 26, 2010 by Alison Morris

This week’s Reputation Wrap-Up looks at the bullying and bleeps in Washington, D.C. during the health care debates. With tension running high, it seems our nation’s leaders have forgotten their manners, and have susequetly put their reputations at stake. Does … Continue reading →

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