Author Archives: Allison McDonough

Au Revoir, Mes Amis

After celebrating my last day here at Morrissy & Company with Mike & Patty’s and WAY too much Dulce de Leche ice cream, I saygoodbye with my final blog post. (tear!) I would like to thank my colleagues for teaching … Continue reading

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Internet Wars Heat Up This Week

It’s been a big week for tech giants Google, Facebook and Microsoft. Despite Facebook’s “whisper” campaign against it, Google managed to divert positive attention to its new “Chromebook” while Microsoft garnered page one headlines with its $8.5 purchase of Skype. … Continue reading

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McDonalds: New Appearance, New Reputation

Last month McDonald’s set forth its “National Hiring Day” with the goal to hire 50,000 new employees and overturn the reputation of the dead-end McJob. But the chain’s image makeover did not end there. Not only does it have new … Continue reading

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The Royal Wedding and Social Media Opportunities

Today, I can post about literally nothing other than the Royal Wedding. It’s not that the world has stopped turning or that there is no other news, but with 8,000 journalists attending the affair in England, it has become almost … Continue reading

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Donald Trump Uses His Strong Reputation to Earn Votes: “It’s All About the Messenger”

Donald Trump is a shark when it comes to doing business. We see it when we crowd around our TV sets to find out which person he’ll boot off this week’s episode of The Apprentice with his signature phrase, “you’re … Continue reading

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Boy-Color: Will a Controversial Ad Hurt J.Crew’s Reputation?

Like many little girls, I loved when my mom would paint my nails when I was younger. I would pick out the most outrageous color I could find and have fantastic mommy and me bonding time. Inevitably, my little brother … Continue reading

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McDonald’s Nation Flexes Its Economic Muscle

As a college senior, I face the looming fear of unemployment. In fact, my friends and I started saying “the g-word” instead of “graduation.” I refuse to end every day stumbling out of a fast food restaurant after an eight-hour … Continue reading

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Nuclear Power’s Volatile Reputation: Repercussions of the Fukushima Accident

First there was Three Mile Island, then Chernobyl, now Fukushima. After more than 20 years without a major nuclear accident, just as many people began to trust nuclear power again, an unforeseeable earthquake and its consequences reignite  fears about nuclear … Continue reading

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Boston Legal and Television: Acting Your Own Age

I have a growing addiction to Boston Legal, the television show based on a fictional law firm at 500 Boylston. Today, when I saw the front page of The Wall Street Journal asking a question about the average audience age … Continue reading

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Galliano and the Fashion Industry: Overcoming Reputation Flubs

Beautiful dresses and Nazi rants—these are things we’ve come to expect from former Dior artistic director, John Galliano. After an alleged racist rant Thursday, February 24th, Dior suspended the designer. When a video of Galliano spewing things about his love … Continue reading

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