Author Archives: Jim Barbagallo

Valentine’s Day: How Are You $pending It?

This blog usually tackles subjects the team at Morrissey & Company is passionate about: public relations, social media, reputation communications, mobile marketing and media relations, among other related topics. But tomorrow it’s Valentine’s Day, so I’m throwing caution to the … Continue reading

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Four Communication Keys for Bruins Goalie Tim Thomas

I want in on the Tim Thomas brouhaha. Boston Bruins MVP goalie Tim Thomas is a superstar in the crease but not in front of microphones and TV cameras. If you haven’t heard, Thomas, for the second time in about … Continue reading

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Pass the Wings, the Dip and the “Second Screen”

As recently as five years ago, the mobile phone was considered to be the “third screen” behind the TV and the PC.  While the mobile web was well on its way to ubiquity at the time, there were few mobile … Continue reading

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Reputation Communications Cheers and Jeers

As usual, politicians, athletes and business leaders have given us a week full of opportunities to cheer or jeer their actions.  As a result, reputations have either advanced or have been damaged.  For some, the damage can be managed.  For … Continue reading

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Irrefutible Rules of Executive Media Training

If business and political leaders committed to listening to their media specialists before talking to the press, their interview success rate would be through the roof.  The journalist would be on the receiving end of a better interview delivered by … Continue reading

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Stories Are the Single Most Powerful Weapon in a Brand’s Arsenal (video link)

Content-centered public relations turns ideas into stories and then into experiences that lead people to respond through action.  In public relations, we talk about stories as being the single most powerful weapon in a brand’s arsenal. A successful public relations … Continue reading

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Why Pay-for-Performance PR Agencies Can Hurt PR

Recently a marketing executive from Israel posted the following update on the “Technology PR, AR and Social Media” group on LinkedIn.  Question: Looking to hire a PR firm in the U.S. but not able to go crazy with retainers. Does … Continue reading

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Let’s Retire “Guru” and “Rock Star” from the Workplace Lexicon

If you’re in favor of blowing up “guru” and “rock star” in job descriptions or in reference to your employees and/or co-workers, then please help by retweeting this post. Yes, I admit that I’m also guilty of having used these … Continue reading

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(One of) The Best Job Descriptions Ever

Like a few other PR agency professionals I know, I occasionally look at the online job boards to see if any new business development targets are recruiting for senior public/media relations executives.  A job posting like that is sometimes a … Continue reading

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Agencies Aren’t Seeing the ROI in Social Media Advertising…Yet

What’s that story about the cobbler’s children?  Apparently, the story applies to public relations and advertising agencies as well, especially when it comes to lead generation via social media channels. Demandbase and Focus reported a couple of months ago that … Continue reading

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