Author Archives: Jim Barbagallo

Facebook + Moderation = Happiness

If you work in public relations, you have little choice but to be on Facebook.  If you’re not, you’ll be conspicuous by your absence.  After all, social media is likely an increasingly important element in your company or clients’ communications … Continue reading

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The AOR Gravy Train Has Run out of Fuel

Digital Equipment Corporation — aka DEC or Digital — had close to 80 public relations agencies working on its behalf around the world by the mid 1990′s.  The tech giant’s global PR budget was extensive, but I don’t think anyone … Continue reading

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Why Digital-Only Newspapers Make Sense (but not for me)

Every once in a while I ponder cancelling my long running home delivery subscription to The Boston Globe, the “newspaper of record” in Massachusetts — and New England for that matter — and just go digital.  Time to read it … Continue reading

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A Case of Ready Fire Aim at SXSW?

I posted on Facebook earlier today that, “As the expression goes, this seems wrong on so many levels,” in a reference to the controversy surrounding Homeless Hotspots at the South by Southwest tech fest in Austin, Texas.  There appears to … Continue reading

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12 Blogs To Start The Work Day

Many others have done it before me, so I’m doing it today:  sharing with you some of the blogs I read because I think you may find several of them interesting, as I obviously do. The only way I can … Continue reading

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Crisis Communications: 6 Simple Steps To Apologize

Most crisis communications experts, like our own Peter Morrissey, will advise clients to say “you’re sorry” as soon as it has been realized an error has been committed.   While it seems like a common sense response to many of us, … Continue reading

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Valentine’s Day: How Are You $pending It?

This blog usually tackles subjects the team at Morrissey & Company is passionate about: public relations, social media, reputation communications, mobile marketing and media relations, among other related topics. But tomorrow it’s Valentine’s Day, so I’m throwing caution to the … Continue reading

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Four Communication Keys for Bruins Goalie Tim Thomas

I want in on the Tim Thomas brouhaha. Boston Bruins MVP goalie Tim Thomas is a superstar in the crease but not in front of microphones and TV cameras. If you haven’t heard, Thomas, for the second time in about … Continue reading

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Pass the Wings, the Dip and the “Second Screen”

As recently as five years ago, the mobile phone was considered to be the “third screen” behind the TV and the PC.  While the mobile web was well on its way to ubiquity at the time, there were few mobile … Continue reading

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Reputation Communications Cheers and Jeers

As usual, politicians, athletes and business leaders have given us a week full of opportunities to cheer or jeer their actions.  As a result, reputations have either advanced or have been damaged.  For some, the damage can be managed.  For … Continue reading

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