-
Recent Posts
Recent Comments
- Emily Wienberg on Valentine’s Day: How Are You $pending It?
- Jim Barbagallo on Irrefutible Rules of Executive Media Training
- Hal Hart on Irrefutible Rules of Executive Media Training
- Jim Barbagallo on Stories Are the Single Most Powerful Weapon in a Brand’s Arsenal (video link)
- Chas Kielt on Stories Are the Single Most Powerful Weapon in a Brand’s Arsenal (video link)
Recent Tweets
- No public Twitter messages.
Archives
- February 2012 (5)
- January 2012 (5)
- December 2011 (8)
- November 2011 (9)
- October 2011 (9)
- September 2011 (10)
- August 2011 (9)
- July 2011 (12)
- June 2011 (12)
- May 2011 (12)
- April 2011 (15)
- March 2011 (23)
- February 2011 (22)
- January 2011 (27)
- December 2010 (25)
- November 2010 (22)
- October 2010 (27)
- September 2010 (24)
- August 2010 (26)
- July 2010 (26)
- June 2010 (21)
- May 2010 (18)
- April 2010 (20)
- March 2010 (23)
- February 2010 (10)
Blogroll
Author Archives: Jim Barbagallo
Valentine’s Day: How Are You $pending It?
This blog usually tackles subjects the team at Morrissey & Company is passionate about: public relations, social media, reputation communications, mobile marketing and media relations, among other related topics. But tomorrow it’s Valentine’s Day, so I’m throwing caution to the … Continue reading
Posted in Industry & Current Events
Tagged AMC Loews, Four Burgers, Open Table, The Artist, The Boston Common Frog Pond, The Vow, Valentine's Day
1 Comment
Four Communication Keys for Bruins Goalie Tim Thomas
I want in on the Tim Thomas brouhaha. Boston Bruins MVP goalie Tim Thomas is a superstar in the crease but not in front of microphones and TV cameras. If you haven’t heard, Thomas, for the second time in about … Continue reading
Pass the Wings, the Dip and the “Second Screen”
As recently as five years ago, the mobile phone was considered to be the “third screen” behind the TV and the PC. While the mobile web was well on its way to ubiquity at the time, there were few mobile … Continue reading
Posted in Industry & Current Events
Tagged AP, Coca Cola, GoDaddy.com, New England Patriots, New York Giants, Nielsen, second screen, Super Bowl, third screen, Toyota
Leave a comment
Reputation Communications Cheers and Jeers
As usual, politicians, athletes and business leaders have given us a week full of opportunities to cheer or jeer their actions. As a result, reputations have either advanced or have been damaged. For some, the damage can be managed. For … Continue reading
Irrefutible Rules of Executive Media Training
If business and political leaders committed to listening to their media specialists before talking to the press, their interview success rate would be through the roof. The journalist would be on the receiving end of a better interview delivered by … Continue reading
Posted in RC Tools
Tagged Amazon, Apple, BP, Hermain Caine, Jeff Bezos, media specialists, media training, Ronald Reagan, Sarah Palin, Steve Jobs
2 Comments
Stories Are the Single Most Powerful Weapon in a Brand’s Arsenal (video link)
Content-centered public relations turns ideas into stories and then into experiences that lead people to respond through action. In public relations, we talk about stories as being the single most powerful weapon in a brand’s arsenal. A successful public relations … Continue reading
Why Pay-for-Performance PR Agencies Can Hurt PR
Recently a marketing executive from Israel posted the following update on the “Technology PR, AR and Social Media” group on LinkedIn. Question: Looking to hire a PR firm in the U.S. but not able to go crazy with retainers. Does … Continue reading
Posted in Industry & Current Events
Tagged fee-for-service, measurement, pay-for performance, public relations, results
Leave a comment
Let’s Retire “Guru” and “Rock Star” from the Workplace Lexicon
If you’re in favor of blowing up “guru” and “rock star” in job descriptions or in reference to your employees and/or co-workers, then please help by retweeting this post. Yes, I admit that I’m also guilty of having used these … Continue reading
(One of) The Best Job Descriptions Ever
Like a few other PR agency professionals I know, I occasionally look at the online job boards to see if any new business development targets are recruiting for senior public/media relations executives. A job posting like that is sometimes a … Continue reading
Agencies Aren’t Seeing the ROI in Social Media Advertising…Yet
What’s that story about the cobbler’s children? Apparently, the story applies to public relations and advertising agencies as well, especially when it comes to lead generation via social media channels. Demandbase and Focus reported a couple of months ago that … Continue reading
