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Author Archives: Jim Barbagallo
Irrefutible Rules of Executive Media Training
If business and political leaders committed to listening to their media specialists before talking to the press, their interview success rate would be through the roof. The journalist would be on the receiving end of a better interview delivered by … Continue reading
Posted in RC Tools
Tagged Amazon, Apple, BP, Hermain Caine, Jeff Bezos, media specialists, media training, Ronald Reagan, Sarah Palin, Steve Jobs
2 Comments
Stories Are the Single Most Powerful Weapon in a Brand’s Arsenal (video link)
Content-centered public relations turns ideas into stories and then into experiences that lead people to respond through action. In public relations, we talk about stories as being the single most powerful weapon in a brand’s arsenal. A successful public relations … Continue reading
Why Pay-for-Performance PR Agencies Can Hurt PR
Recently a marketing executive from Israel posted the following update on the “Technology PR, AR and Social Media” group on LinkedIn. Question: Looking to hire a PR firm in the U.S. but not able to go crazy with retainers. Does … Continue reading
Posted in Industry & Current Events
Tagged fee-for-service, measurement, pay-for performance, public relations, results
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Let’s Retire “Guru” and “Rock Star” from the Workplace Lexicon
If you’re in favor of blowing up “guru” and “rock star” in job descriptions or in reference to your employees and/or co-workers, then please help by retweeting this post. Yes, I admit that I’m also guilty of having used these … Continue reading
(One of) The Best Job Descriptions Ever
Like a few other PR agency professionals I know, I occasionally look at the online job boards to see if any new business development targets are recruiting for senior public/media relations executives. A job posting like that is sometimes a … Continue reading
Agencies Aren’t Seeing the ROI in Social Media Advertising…Yet
What’s that story about the cobbler’s children? Apparently, the story applies to public relations and advertising agencies as well, especially when it comes to lead generation via social media channels. Demandbase and Focus reported a couple of months ago that … Continue reading
Employee Engagement is a Two-Way Tweet
I glimpsed a headline today that read something like “Many companies wish social media would just go away.” I bet. I don’t think the folks at the regional wrap and smoothie chain, Boloco, would be among these companies, except for … Continue reading
Public Relations’ Next Generation: Walking the Talk (video)
Professor Steve Quigley is a bit of a legend among past and present public relations students at Boston University, where he has been teaching for 12 years. His boundless energy, smarts, sense of humor, humility and passion for public relations … Continue reading
Posted in Industry & Current Events
Tagged authenticity, Boston, Boston University, career, Emily Wienberg, evolution, internship, interview, Morrissey & Company, new media, professor, PRSA, public relations, relevancy, Social Media, Steve Quigley, student, traditional media, transition, value, voice
5 Comments
Reputation Management Critical in Every State of Business Growth “A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was.” The quote is attributed to an English bishop … Continue reading
Ten Steps To Managing Your Company’s Reputation
From Joe Paterno to Penn State and now Bernie Fine to Syracuse University, reputations once thought of as impenetrable are falling faster than the leaves in my back yard. As a result, individuals and the organizations who sign their massive … Continue reading
