Author Archives: laurendigeronimo

The “No Strings Attached” Christmas Card

Not to sound too much like Andy Rooney (who, before there were even blogs, used his pulpit to expouse his beliefs, rants and share his views), but I have a few things to say about Christmas cards. In this case, … Continue reading

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Holiday Shoppers Go Mobile

The holiday shopping season is officially upon us.  If you’re like me, you avoided the mêlée that was Black Friday and instead, shopped for deals on your holiday goodies from the comfort of your home or office on Cyber Monday.  … Continue reading

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Can a Marketing Campaign Advance A Religion’s Reputation?

The Mormon Church, formally the Church of Latter Day Saints, recently launched an advertising campaign with the purpose of changing its image among non-Mormons.  The timing couldn’t be better with The Book of Mormon debuting this year as a Broadway … Continue reading

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A Cookbook as a Reputational Tool?

Props today go to the French National Assembly for doing something that is uniquely French, if not a little out of the box – publishing a cookbook: “La Cuisine de la République, Cuisinez avec vos députés!” or “The Cuisine of … Continue reading

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Building Relationships via the New Technology of Social SnapTags

Back in September, I wrote a blog post about what was then a somewhat new technology – QR Codes.  With the accelerated adoption of Smartphones, the digital codes now seem to be everywhere from mobile billboards advertising vegan lifestyles, to … Continue reading

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Brooklyn – The New Black

My mind is on two things on this lovely summer day; the beach and M&Co’s latest Mt. Vernon Report.  Just released today, the report takes a look at the factors that help shape and change the reputation of a city … Continue reading

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Weekly Wrap-Up

This week’s wrap-up will focus on topics as varied as tacos and iPads, but you’ll notice that there is (purposefully) no mention of the infamous crime boss who was captured Thursday.  I’m feeling that one has been and will continue … Continue reading

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The Week’s Reputations in Review

Let’s take a look at the week’s reputation news for… BP. Today is Earth Day, which was originally created after an oil spill, and this week also marks the one-year anniversary of the BP Gulf disaster.  In the weeks that … Continue reading

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A Virtual “Corrections” Page – Can it Really Protect One’s Reputation Forever?

This morning, my colleague forwarded me a New York Times article about a new web site called ICorrect, which, according to the site “protects one’s reputation in cyberspace forever.”  Hmm, bold claim; I read on. The site goes on to … Continue reading

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Jambo: Lessons from Africa

Safari means “journey” in Swahili.  With the blessing of the team at Morrissey & Company, I am currently embarking on such an experience – an extended volunteer assignment in Kenya doing community development and conservation.  You cannot come to Africa … Continue reading

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