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Author Archives: lizastewart
Reputation Wrap-Up
A-Rod’s 600th Home Run On Wednesday, 35 year-old Alex Rodriguez hit his 600th career home run, becoming the youngest player to ever reach that milestone, beating out Babe Ruth by just one year (Ruth was 36 years old).. Rodriguez is … Continue reading
Posted in Reputation Wrap-Up
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What Does Reputation Stand For?
Risk. Reputational risk has become a top issue for companies like Toyota, BP and Goldman Sachs this year. With the recent oil spill in the Gulf of Mexico, BP has sullied their sterling reputation and is paying the price … Continue reading
Posted in Industry & Current Events
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Props: New England's 25 Most Powerful Brands
Yesterday the Boston Globe published the results of Protobrand’s 25 most powerful consumer brands of the region. Protobrand, a Boston-based branding firm, interviewed 350 marketing executives across the country to rank brands in seven categories, … Continue reading
Posted in Reputation Props
Tagged Boston Globe, Dunkin' Donuts, L.L. Bean, Protobrand
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The Reputation of Women in the Workplace
After looking through the top 50 ranked companies of the Globe 100, I realized how few companies had women as their CEOs. Women like Carol Meyrowitz from TJX, Laura Sen from BJ’s, Stephanie Sonnabend from Sonesta International Hotels … Continue reading
Self-Censoring Your Facebook Profile
While researching a topic for today’s blog, I came upon an interesting article, Tell-All Generation Learns to Keep Things Offline, in the New York Times. It discusses how recent college graduates searching for jobs are self-censoring their public profiles on … Continue reading
Posted in Industry & Current Events
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The Transformation of Luxury Brands' Reputations
After finishing my final semester as an MBA student, I was able to ditch my textbooks and immerse myself into some fun and enjoyable reading. My latest endeavor is a book called Deluxe: How Luxury Lost Its Luster by Dana … Continue reading
Posted in Industry & Current Events
Tagged Burberry, Dana Thomas, Deluxe: How Luxury Lost Its Luster, Dior, Hermes, Louis Vuitton, LVMH, Prada
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RC Tools: Run Boston Better
In the spirit of today’s 114th Annual Boston Marathon, I dedicate this blog to runners who will persevere through the mental and physical anguish of running 26.2 miles. All that anguish started long before their first step today. Marathon runners … Continue reading
Redefining Beauty and the Reputation of Female Athletes
Source: http://jezebel.com This week’s props goes to Brittney Griner, the 19-year old Baylor University basketball superstar. Griner is talented both on and off the court. She recently helped lead her team to the NCAA Division 1 Women’s Final Four in … Continue reading
Filling Oprah's Shoes
Source: ruggedelegantliving.com September 11, 2011, marks not only the 10th anniversary of 9/11 but also the end to Oprah Winfrey’s talk show. Her show is currently the longest-running daytime television talk show in the United States, having run nationally since … Continue reading
Posted in Industry & Current Events
Tagged Ellen DeGeneres, Martha Stewart, Oprah Winfrey, Tyra Banks
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Props: LL Bean Takes a Chance on Bates College Freshman
Today, LL Bean deserves a shout-out for giving Bates College freshman, Charlie Carey, the reins to its new Signature collection. Carey approached the retailer and proposed the idea of having a younger, preppy modern line targeted toward the campus crowd. … Continue reading
