Author Archives: meganmpage

Leveraging Sustainability through Communications

Posted on April 6, 2012 by meganmpage

I was traveling this week and noticed a new bus at Boston’s Logan airport branded with Enterprise, National, and a few other car rental companies touting the slogan “Working together for the environment.” I also noticed the big yellow Hertz … Continue reading →

Share
Posted in Industry & Current Events | Tagged , , , , , , , | Leave a comment

Pinterest – Passing the Buck

Posted on March 22, 2012 by meganmpage

If you use Pinterest, a website where you can organize and share images you find online, you may have heard about its recent copyright infringement troubles. Content creators are concerned about their photos “being copied wholesale” to the site by … Continue reading →

Share
Posted in Industry & Current Events | Tagged , , , , , , , , , | Leave a comment

Business & Ethics? Take the Quiz.

Posted on March 15, 2012 by meganmpage

Yesterday, we heard about the outgoing Goldman Sachs executive who, in a blazing New York Times opinion piece, attacked the company for its “toxic and destructive” culture. In his controversial editorial, Smith states, “The firm has veered so far from the place … Continue reading →

Share
Posted in Industry & Current Events | Tagged , , , , , , , , , , | Leave a comment

Six Essential Elements in a White Paper

Posted on March 9, 2012 by meganmpage

A well-crafted white paper can position a company as a subject-matter expert and serve as a digital and print marketing tool. For example, one client had printed a white paper as an 8×10 brochure and used it effectively as a … Continue reading →

Share
Posted in Uncategorized | Tagged , , , , | Leave a comment

Three Things You Can Do to Boost Your Reputation Now

Posted on November 15, 2011 by meganmpage

Building your business, and your reputation, is more challenging than ever in this uncertain economy. You may not have resources to finance brand-building through marketing and communications, but there is one thing you can do – one thing that’s shockingly … Continue reading →

Share
Posted in Uncategorized | Leave a comment

Keep an eye on your reputation, Netflix

Posted on September 27, 2011 by meganmpage

Recently, a widely-used service made changes to their offerings, and then made even more changes, further confusing their already-confused customer base. Did someone say Facebook? Whoops, I meant Netflix? Last summer, Netflix informed members of a price increase, leading to … Continue reading →

Share
Posted in Industry & Current Events, Uncategorized | Tagged , , , | Leave a comment

Massachusetts’ Rep Falters with Evergreen Solar’s

Posted on August 16, 2011 by meganmpage

Our most recent issue of the Mount Vernon Report included a piece about places in the U.S. that have earned the reputation as being a good place to do business. Our own Boston made one of these lists, but is … Continue reading →

Share
Posted in Uncategorized | Leave a comment

Chevette Part Deux – A Significant Step Toward GM’s New-and-Improved Reputation

Posted on July 12, 2011 by meganmpage

My husband regularly romanticizes his first car – a beat up old Chevette – and talks about the day when he’ll get another one and rebuild it in our driveway, or get one for our daughter when she turns 16. … Continue reading →

Share
Posted in Uncategorized | Tagged , , , , | Leave a comment

Your Reputation Precedes You

Posted on June 27, 2011 by meganmpage

I heard an ad on the radio this morning for Wegman’s, and immediately called my husband to report the grocer is opening a store in Northborough (which really isn’t near us at all, but the point is, they’re coming to … Continue reading →

Share
Posted in Uncategorized | Leave a comment

Lessons from the Navy SEALs

Posted on May 5, 2011 by meganmpage

Today at Ground Zero, President Obama is remembering those who tragically died in the September 11th attacks on our nation. In the past few days, our nation has been listening keenly to news of Bin Laden’s death, and those brave … Continue reading →

Share
Posted in Uncategorized | Leave a comment