Author Archives: seanfindlen

Long Live the Mayor!

As some of you may know, tomorrow is this blogger’s final day on the job at Morrissey & Company and on the editorial staff of the critically-acclaimed blog, The Fosbury Flop. Now, aside from relinquishing my beat at The Flop, … Continue reading

Share
Posted in Uncategorized | 1 Comment

Is Groupon Wagging the Dog?

As I watched Super Bowl XLV this past Sunday, I mourned the absence of my beloved New England Patriots . In fact, so shrouded in black was I, that I contemplated just viewing Puppy Bowl VII on Animal Planet and then calling it … Continue reading

Share
Posted in Reputation Props, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

Reputation Playlist & The Week That Was

So it’s the end of another week and I am tasked with the “reputation round-up.” There is plenty to cover this week: Reputation as a Champion: After 16 years as a dominating lefty in Major League Baseball, Andy Pettitte announced … Continue reading

Share
Posted in Reputation Wrap-Up | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Crazy for Android Apps

Well, it’s Monday again already and colder than the dark side of the Moon here in Boston . I’m supposed to offer my expert opinion on a reputation tool with today’s post – giddy up!. The trustiest steed in my stable … Continue reading

Share
Posted in RC Tools | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Steve Jobs: Reputation Asset or Risk?

One day after Apple CEO Steve Jobs announced his third medical leave in five years, the markets are aflutter with uncertainty for one of America’s most valuable companies. With a market capitalization north of $300 billion, Apple is a global icon … Continue reading

Share
Posted in Industry & Current Events | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

A Black Eye for the Greens?

Like the reputation business , being “green” is as much about action as it is words. Rhetoric unsupported by behavior is insincere. Behavior uninformed by thought and discussion is irresponsible. Authentic “green” action should begin with companies and consumers alike educating … Continue reading

Share
Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Massachusetts: A Reputation at the Vanguard

Even before the riotous beginnings of the United States when American colonists asserted independence from the English Crown, the Commonwealth of Massachusetts has been at the leading edge of our nation’s developments. Here’s a quick review: The pilgrims landed at Plymouth Rock … Continue reading

Share
Posted in Reputation Props | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Morrissey & Company Releases 2010 Year in Reputation

Although the stories differ from year to year, reputation always boils down to a handful of bedrock principles. Brands with healthy reputations adhere to the fundamentals of acting honestly and transparently. These actions cultivate trust, which serves as the foundation of … Continue reading

Share
Posted in Industry & Current Events | Tagged , , , , , , , , , , , , | Leave a comment

Like Santa, Google Sees Us When We’re Sleeping and Knows When We’re Awake

I always thought that I just had to worry about Santa Claus watching my every move. No longer true. Now we have the federal government, Google and even WikiLeaks to monitor our every move, thought, and sentiment. Hell, Google even … Continue reading

Share
Posted in Reputation Wrap-Up | Tagged , , , , , , , | Leave a comment

Can Brands Do Better by Doing Good?

In the latest episode of Rep Rap, Peter Morrissey and Ernie Corrigan tackle the issue of corporate citizenship. As organizations develop complex and formal corporate social responsibility (CSR) programs, Rep Rap asks whether brands really can do well by doing good. Is CSR … Continue reading

Share
Posted in Industry & Current Events | Tagged , , , , , , , , , , , | Leave a comment