Category Archives: Industry & Current Events

Pass the Wings, the Dip and the “Second Screen”

As recently as five years ago, the mobile phone was considered to be the “third screen” behind the TV and the PC.  While the mobile web was well on its way to ubiquity at the time, there were few mobile … Continue reading

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Why Pay-for-Performance PR Agencies Can Hurt PR

Recently a marketing executive from Israel posted the following update on the “Technology PR, AR and Social Media” group on LinkedIn.  Question: Looking to hire a PR firm in the U.S. but not able to go crazy with retainers. Does … Continue reading

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The Simple Life: 5 New Year Resolutions to Make

Recently I came across a TED talk by John Maeda, president of the Rhode Island School of Design (RISD) and formerly of MIT’s Media Lab.  The subject was finding simplicity – the simple life – in a complicated digital age.   … Continue reading

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Let’s Retire “Guru” and “Rock Star” from the Workplace Lexicon

If you’re in favor of blowing up “guru” and “rock star” in job descriptions or in reference to your employees and/or co-workers, then please help by retweeting this post. Yes, I admit that I’m also guilty of having used these … Continue reading

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(One of) The Best Job Descriptions Ever

Like a few other PR agency professionals I know, I occasionally look at the online job boards to see if any new business development targets are recruiting for senior public/media relations executives.  A job posting like that is sometimes a … Continue reading

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Agencies Aren’t Seeing the ROI in Social Media Advertising…Yet

What’s that story about the cobbler’s children?  Apparently, the story applies to public relations and advertising agencies as well, especially when it comes to lead generation via social media channels. Demandbase and Focus reported a couple of months ago that … Continue reading

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Employee Engagement is a Two-Way Tweet

I glimpsed a headline today that read something like “Many companies wish social media would just go away.” I bet.  I don’t think the folks at the regional wrap and smoothie chain, Boloco, would be among these companies, except for … Continue reading

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Public Relations’ Next Generation: Walking the Talk (video)

Professor Steve Quigley is a bit of a legend among past and present public relations students at Boston University, where he has been teaching for 12 years.  His boundless energy, smarts, sense of humor, humility and passion for public relations … Continue reading

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Reputation Management Critical in Every State of Business Growth “A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was.” The quote is attributed to an English bishop … Continue reading

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Perhaps there is a light at the end of the tunnel

(and what PR can do to help) Bloomberg reports that the number of job openings in the U.S.  rose by 225,000 in September, the most in a month for the last three years. That may not seem like a lot, … Continue reading

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