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Category Archives: RC Tools
Part II: MassChallenge’s Founder Advises Start-Ups to Focus Their Public Relations Efforts (video)
Recently, Akhil Nigam, founder of MassChallenge (MC), spoke with Morrissey & Company about how public relations (and an understanding of public relations) benefits early stage companies. In the first of two videos, Akhil discussed MassChallenge’s public relations efforts, including its … Continue reading
MassChallenge’s Founder Advises Start-Ups to Focus Their Public Relations Efforts (video)
Akhil Nigam, founder of MassChallenge (MC), the largest-ever startup accelerator and competition, has a lot to say about how public relations plays into the success of early stage companies (view related press release here). MassChallenge is the first program of … Continue reading
Posted in RC Tools, Reputation Props
Tagged accelerator program, Akhil Nigam, Bing, Boston, competition, entrepreneurs, Innovation District, MassChallenge, Microsoft, SXSW
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Irrefutible Rules of Executive Media Training
If business and political leaders committed to listening to their media specialists before talking to the press, their interview success rate would be through the roof. The journalist would be on the receiving end of a better interview delivered by … Continue reading
Posted in RC Tools
Tagged Amazon, Apple, BP, Hermain Caine, Jeff Bezos, media specialists, media training, Ronald Reagan, Sarah Palin, Steve Jobs
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Stories Are the Single Most Powerful Weapon in a Brand’s Arsenal (video link)
Content-centered public relations turns ideas into stories and then into experiences that lead people to respond through action. In public relations, we talk about stories as being the single most powerful weapon in a brand’s arsenal. A successful public relations … Continue reading
The Simple Life: 5 New Year Resolutions to Make
Recently I came across a TED talk by John Maeda, president of the Rhode Island School of Design (RISD) and formerly of MIT’s Media Lab. The subject was finding simplicity – the simple life – in a complicated digital age. … Continue reading
Leadership: The Gift that Keeps Employee Ambassadors Giving
Over the next few weeks many of us will be crossing off items on our holiday gift lists, closing the books on a long 2011, and getting together with those most important to us. Blood pressures will run high, but … Continue reading
10 Reasons PR Still Matters
Read the latest article by our Associate Doug Flora on Ragan.com: http://www.ragan.com/Main/Articles/43863.aspx
Posted in Industry & Current Events, RC Tools
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Not So Free Speech: Top 5 Considerations for Your Brand’s Speaking Engagements
Alongside media relations, seeking out speaking forums and engagements for a company’s thought leaders have long been part of the PR practitioner’s toolbox. A good speaking engagement can elevate a company’s brand awareness, build credibility, and enlarge your network. With … Continue reading
Just Out: Morrissey & Company’s Fall Mount Vernon Report
Just out: Our fall Mount Vernon Report (MVR), which discusses stages of reputation along with the evolution of businesses. Our first ever digital MVR also features a guest article from Richard C. Lord, president of the Associated Industries of Massachusetts … Continue reading
To Google+, or Not to Google+? The Social Media Waiting Game
The PR professional’s approach to social media is often a waiting game. Sure there were/are trailblazers, but most of the industry allowed early adopters to experiment with Facebook and Twitter before jumping into the fray… and with good reason. Why … Continue reading
Posted in RC Tools
Tagged early adopters, Facebook, GigaOm, Google, Google Plus, LinkedIn, PR, public relations, Social Media, Twitter
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