Category Archives: RC Tools

Part II: MassChallenge’s Founder Advises Start-Ups to Focus Their Public Relations Efforts (video)

Recently, Akhil Nigam, founder of MassChallenge (MC), spoke with Morrissey & Company about how public relations (and an understanding of public relations) benefits early stage companies. In the first of two videos, Akhil discussed MassChallenge’s public relations efforts, including its … Continue reading

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MassChallenge’s Founder Advises Start-Ups to Focus Their Public Relations Efforts (video)

Akhil Nigam, founder of MassChallenge (MC), the largest-ever startup accelerator and competition, has a lot to say about how public relations plays into the success of  early stage companies (view related press release here).  MassChallenge is the first program of … Continue reading

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Irrefutible Rules of Executive Media Training

If business and political leaders committed to listening to their media specialists before talking to the press, their interview success rate would be through the roof.  The journalist would be on the receiving end of a better interview delivered by … Continue reading

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Stories Are the Single Most Powerful Weapon in a Brand’s Arsenal (video link)

Content-centered public relations turns ideas into stories and then into experiences that lead people to respond through action.  In public relations, we talk about stories as being the single most powerful weapon in a brand’s arsenal. A successful public relations … Continue reading

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The Simple Life: 5 New Year Resolutions to Make

Recently I came across a TED talk by John Maeda, president of the Rhode Island School of Design (RISD) and formerly of MIT’s Media Lab.  The subject was finding simplicity – the simple life – in a complicated digital age.   … Continue reading

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Leadership: The Gift that Keeps Employee Ambassadors Giving

Over the next few weeks many of us will be crossing off items on our holiday gift lists, closing the books on a long 2011, and getting together with those most important to us.  Blood pressures will run high, but … Continue reading

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10 Reasons PR Still Matters

Read the latest article by our Associate Doug Flora on Ragan.com: http://www.ragan.com/Main/Articles/43863.aspx

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Not So Free Speech: Top 5 Considerations for Your Brand’s Speaking Engagements

Alongside media relations, seeking out speaking forums and engagements for a company’s thought leaders have long been part of the PR practitioner’s toolbox.  A good speaking engagement can elevate a company’s brand awareness, build credibility, and enlarge your network.  With … Continue reading

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Just Out: Morrissey & Company’s Fall Mount Vernon Report

Just out: Our fall Mount Vernon Report (MVR), which discusses stages of reputation along with the evolution of businesses.   Our first ever digital MVR also features a guest article from Richard C. Lord, president of the Associated Industries of Massachusetts … Continue reading

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To Google+, or Not to Google+? The Social Media Waiting Game

The PR professional’s approach to social media is often a waiting game. Sure there were/are trailblazers, but most of the industry allowed early adopters to experiment with Facebook and Twitter before jumping into the fray… and with good reason. Why … Continue reading

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