Category Archives: RC Tools

Just Out: Morrissey & Company eBook – Communicating as a Newly Public Company

Check it out here!

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RC Tools: Innovation and Other Drugs

A brief word on innovation.  This morning I read a great article in New York Magazine about “the Steve Jobs and Mark Zuckerbergs of the future,” a dizzying look at the new entrepreneurs in Silicon Valley and their constant determination … Continue reading

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Celebrity Spokespeople: Avoiding Certain “Situations”

As tweeted yesterday, an attention-grabbing headline indeed when Abercrombie & Fitch offered to pay cast members of MTV’s “The Jersey Shore” to not wear its clothes.  In the statement Abercrombie released, the clothing retailer said that by wearing its product, the … Continue reading

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Reputation Communication Tools: The Telephone

We are living in an age of nearly limitless outlets for communications. Just in the past few years, social media has risen to become one of our primary means of communicating (particularly in the public relations world), and it has … Continue reading

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Customer Engagement: Rules to Live By

A mantra for us here at Morrissey & Company is:  “if we’re not talking to our clients, then another communications firm is.”  That’s why we’re passionate, and at times paranoid, about making sure that we always know what our clients … Continue reading

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The Value of an Optimized Online Media Room

Today, public relations professionals work diligently to ensure that the process between drafting and communicating a story on behalf of their client is as seamless as possible. Now more than ever, PR professionals are leading reporters, bloggers, etc to client … Continue reading

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It’s the Summer Solstice and Time for Your Agency’s Mid-Term Review

As we approach the mid-point of 2011, the smarter companies are measuring the success of their business efforts against the objectives they established at the beginning of the year. It’s a process that will repeat itself when the earth is … Continue reading

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Ten Considerations for Your Strategic Marketing Plan If you’re a corporate communications professional, you’ve seen a copy of your company’s marketing plan. Right? If you have, you get 5 points. If you were asked to provide input to it, you … Continue reading

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The Struggle for Balance in an Age of Smart Technology

This weekend, I had out-of-town guests visiting me here in Boston. While touring the city, my guests made ample use of their iPhones for everything from navigating the city’s often confusing streets, to finding restaurant reviews in the neighborhoods we … Continue reading

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Four Easy Steps Toward Fine-Tuning Your Blogging Efforts

In the early days of the medium, blogs were more or less the domain of would-be journalists, politicos and “personal bloggers” yacking about their real life dramas. Now, practically everyone is involved in the game – whether you own or … Continue reading

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