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Category Archives: Reputation Props
Part II: MassChallenge’s Founder Advises Start-Ups to Focus Their Public Relations Efforts (video)
Recently, Akhil Nigam, founder of MassChallenge (MC), spoke with Morrissey & Company about how public relations (and an understanding of public relations) benefits early stage companies. In the first of two videos, Akhil discussed MassChallenge’s public relations efforts, including its … Continue reading
MassChallenge’s Founder Advises Start-Ups to Focus Their Public Relations Efforts (video)
Akhil Nigam, founder of MassChallenge (MC), the largest-ever startup accelerator and competition, has a lot to say about how public relations plays into the success of early stage companies (view related press release here). MassChallenge is the first program of … Continue reading
Posted in RC Tools, Reputation Props
Tagged accelerator program, Akhil Nigam, Bing, Boston, competition, entrepreneurs, Innovation District, MassChallenge, Microsoft, SXSW
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Instagram without the filter: a growing community on and offline
Emily Wienberg is currently Morrissey & Company’s PR intern. She is a senior studying public relations at Boston University. As an Android mobile device user, I haven’t had the pleasure of personally using Instagram (yet) but have enjoyed following the … Continue reading
Posted in Reputation Props
Tagged android, application, Barack Obama, Burberry, community, community manager, instagram, iOS, iPhone, Jason Mraz, mobile, photo sharing, photography, Pinterest, Social Media, Tiffany & Company
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A New Age of Women-Led Entrepreneurship and Innovation (One Thin Mint at a Time)
Some of you may have noticed the colorful Google doodle on your screens last Thursday, in honor of International Women’s Day. Google’s acknowledgement rightly paid tribute to the day and what it represented: celebrating the achievements of women worldwide. And … Continue reading
Why ESPN Had to Fire Anthony Federico
There are few things in this world that get people riled up more than sports. Sports can bring us together as easily as it can polarize. For those of you that don’t follow basketball, the New York Knick’s point guard … Continue reading
One tweet, free snacks: Pretzel Crisps delivers
Emily Wienberg is currently Morrissey & Company’s PR intern. She is a senior studying public relations at Boston University. When a company uses Twitter to give away free stuff, I’m instantly intrigued. Being a college student on a budget, I’m … Continue reading
Loco for Boloco: How a burrito can affect your repuation
Emily Wienberg is currently Morrissey & Company’s PR intern. She is a senior studying public relations at Boston University. This week Boston.com celebrated its 16th birthday by hosting pop-up parties around the city, including one at the Boloco Commons location. … Continue reading
Posted in Reputation Props
Tagged boloco, Boston Globe, boston.com, burrito, Morrissey & Company, Reputation communications, Twitter
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Boosting Reputation and Connecting BU One Call at a Time
Emily Wienberg is currently Morrissey & Company’s PR intern. She is a senior studying public relations at Boston University. Recently, Boston University administrators and staff personally called over 4,300 freshmen and transfer students to see how they were adjusting to … Continue reading
Building a Stronger Reputation, One Story at a Time
If the City of Lawrence, Mass. was a company, which company would it be? The once great City of Lawrence can’t seem to catch a break. While the city can be its own worst enemy, it’s hard not to feel … Continue reading
Restoring the Reputation of Healthcare, One Step at a Time
When a discussion turns to the state of healthcare in the U.S., skyrocketing costs for employers and their employees, healthcare quality and accessibility to superior service inevitably creep into the debate. It’s these issues that got our firm so excited … Continue reading
