Category Archives: Reputation Props

Social Justice: A Very Good Reason to Celebrate

It’s a good day here in Boston.  The sun is out, the hometown Bruins are playing for the Stanley Cup, and we here at Morrissey & Company are gearing up to attend Morgan Memorial Goodwill Industries’ (aka Goodwill Boston in … Continue reading

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Tips of the Trade from Bay “Social” Village

Today’s reputation wrap up is a short compilation of all things social and digital that are making this reputation communications expert’s job more customer centric. From social search optimization to social reward, these companies are changing the way we interact … Continue reading

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Stormclouds & Social Stock

Recent events have challenged our thinking on everything from social media to the cloud. Here are two headlines that have made us think, or think twice, about the most top of mind technology trends. Sony Issues Call the Cloud into … Continue reading

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McDonalds: New Appearance, New Reputation

Last month McDonald’s set forth its “National Hiring Day” with the goal to hire 50,000 new employees and overturn the reputation of the dead-end McJob. But the chain’s image makeover did not end there. Not only does it have new … Continue reading

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Donald Trump Uses His Strong Reputation to Earn Votes: “It’s All About the Messenger”

Donald Trump is a shark when it comes to doing business. We see it when we crowd around our TV sets to find out which person he’ll boot off this week’s episode of The Apprentice with his signature phrase, “you’re … Continue reading

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McDonald’s Nation Flexes Its Economic Muscle

As a college senior, I face the looming fear of unemployment. In fact, my friends and I started saying “the g-word” instead of “graduation.” I refuse to end every day stumbling out of a fast food restaurant after an eight-hour … Continue reading

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And now this from the Time Capsule…

When you are compiling a Top 10 list for customer service, you can put L.L. Bean at the top, according to BusinessWeek’s 2010 Customer Service Champ List. The majority of the champs are in the retail business, of course, because … Continue reading

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Netflix: Differentiating in an Age of Digital Diversity

These days, if you want to watch a movie, you have hundreds more options than the local theater, Blockbuster, or HBO. There’s On Demand, Netflix, iTunes, Hulu, and Amazon Prime. There’s the Redbox at your grocery store. You can watch movies … Continue reading

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Forget the Internet (for a moment): Running to communicate across cultures

We are unified by many things.  Through the Internet, of course, which provides freedom of access to anyone, anywhere, anytime.  We need only look to the daily news for stories about global communication through digital means.  However, we shouldn’t forget … Continue reading

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Hope, Recovery and Reputation: The Christchurch Earthquake

As a reputation management firm, we work mostly with nonprofit and corporate organizations, and sometimes directly with individuals, but what happens when a crisis hits an entire city, not just a company? Yesterday, an earthquake ranked 6.3 on the Richter … Continue reading

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