Category Archives: Uncategorized

Morrissey & Company Intern Emily Wienberg featured on Ragan’s PR Daily

For those that missed it, you can read our intern Emily Wienberg’s Ragan’s PR Daily blog on “Top 5 tips for PR interns—from an intern” here. An excerpt: “Eat lunch with your co-workers.  It’s so simple, but many interns may … Continue reading

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Posted in Uncategorized | Tagged Emily Wienberg, internship, mentor, PR Daily, public relations, Ragan.com | Leave a comment

Facebook + Moderation = Happiness

If you work in public relations, you have little choice but to be on Facebook.  If you’re not, you’ll be conspicuous by your absence.  After all, social media is likely an increasingly important element in your company or clients’ communications … Continue reading

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Posted in Uncategorized | Tagged Facebook, Facebook burnout, Facebook for business, Facebook for public relations, public relations pros, Social Media, social media marketing | Leave a comment

The AOR Gravy Train Has Run out of Fuel

Digital Equipment Corporation — aka DEC or Digital — had close to 80 public relations agencies working on its behalf around the world by the mid 1990′s.  The tech giant’s global PR budget was extensive, but I don’t think anyone … Continue reading

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Posted in Uncategorized | Tagged AOR is dead, AT&T, DEC, Digital, Digital Equipment Corporation, HP, IMB, public relations AOR, Travelers Insurance, USC Annenberg Strategic Communication and Public Relations Center | Leave a comment

Six Essential Elements in a White Paper

A well-crafted white paper can position a company as a subject-matter expert and serve as a digital and print marketing tool. For example, one client had printed a white paper as an 8×10 brochure and used it effectively as a … Continue reading

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Posted in Uncategorized | Tagged communications, marketing, public relations, sales, white paper | Leave a comment

Kodak’s (Unfortunate) Arrested Development

For many, the news that American photography pioneer Kodak had filed for bankruptcy last month came as a surprise.  Surprise or not, it was certainly a depressing announcement. Founded by George Eastman in 1880 (a high school dropout with big … Continue reading

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Posted in Uncategorized | Tagged bankruptcy, digital photography, Eastman Kodak, Innovation, Kodak moments, photography, reputation, true colors | Leave a comment

Four Communication Keys for Bruins Goalie Tim Thomas

I want in on the Tim Thomas brouhaha. Boston Bruins MVP goalie Tim Thomas is a superstar in the crease but not in front of microphones and TV cameras. If you haven’t heard, Thomas, for the second time in about … Continue reading

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Posted in Uncategorized | Tagged birth control, Boston Bruins, contraception, Facebook, Tim Thomas, Tim Thomas Facebook, Tim Thomas Facebook post, Tim Thomas refusal, White House | Leave a comment

The “No Strings Attached” Christmas Card

Not to sound too much like Andy Rooney (who, before there were even blogs, used his pulpit to expouse his beliefs, rants and share his views), but I have a few things to say about Christmas cards. In this case, … Continue reading

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Posted in Uncategorized | Tagged christmas, christmas cards, Holiday | Leave a comment

Employee Engagement is a Two-Way Tweet

I glimpsed a headline today that read something like “Many companies wish social media would just go away.” I bet.  I don’t think the folks at the regional wrap and smoothie chain, Boloco, would be among these companies, except for … Continue reading

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Posted in Industry & Current Events, Uncategorized | Tagged boloco, brand ambassaros, employee engagement, happy employees, John Pepper, Ranstad | Leave a comment

Holiday Shoppers Go Mobile

The holiday shopping season is officially upon us.  If you’re like me, you avoided the mêlée that was Black Friday and instead, shopped for deals on your holiday goodies from the comfort of your home or office on Cyber Monday.  … Continue reading

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Posted in Uncategorized | Tagged Black Friday, Cyber Monday, droid, iPad, iPhone, mobile devices, mobile shopping | Leave a comment

Ten Steps To Managing Your Company’s Reputation

From Joe Paterno to Penn State and now Bernie Fine to Syracuse University, reputations once thought of as impenetrable are falling faster than the leaves in my back yard.  As a result, individuals and the organizations who sign their massive … Continue reading

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Posted in Uncategorized | Tagged "Tribal Leadership", assessment tool, Bernie Fine, Dave Logan, Joe Paterna, Joe Paterno, Olympus, Penn State, reputation management, reputational assessment, Syracuse University | Leave a comment