Category Archives: Uncategorized

Three Things You Can Do to Boost Your Reputation Now

Building your business, and your reputation, is more challenging than ever in this uncertain economy. You may not have resources to finance brand-building through marketing and communications, but there is one thing you can do – one thing that’s shockingly … Continue reading

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All Things Must Pass – Right?

Is it me, or are we stuck in a period of indecision and mini revolutions, with a weather system that has run a muck, with overtaxed and understaffed service providers, scandal-riddled presidential candidates and bug-riddled smartphones? Hanging in the balance … Continue reading

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Boosting Reputation and Connecting BU One Call at a Time

Emily Wienberg is currently Morrissey & Company’s PR intern. She is a senior studying public relations at Boston University. Recently, Boston University administrators and staff personally called over 4,300 freshmen and transfer students to see how they were adjusting to … Continue reading

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Building a Stronger Reputation, One Story at a Time

If the City of Lawrence, Mass. was a company, which company would it be? The once great City of Lawrence can’t seem to catch a break. While the city can be its own worst enemy, it’s hard not to feel … Continue reading

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Can a Marketing Campaign Advance A Religion’s Reputation?

The Mormon Church, formally the Church of Latter Day Saints, recently launched an advertising campaign with the purpose of changing its image among non-Mormons.  The timing couldn’t be better with The Book of Mormon debuting this year as a Broadway … Continue reading

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Keep an eye on your reputation, Netflix

Recently, a widely-used service made changes to their offerings, and then made even more changes, further confusing their already-confused customer base. Did someone say Facebook? Whoops, I meant Netflix? Last summer, Netflix informed members of a price increase, leading to … Continue reading

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A Cookbook as a Reputational Tool?

Props today go to the French National Assembly for doing something that is uniquely French, if not a little out of the box – publishing a cookbook: “La Cuisine de la République, Cuisinez avec vos députés!” or “The Cuisine of … Continue reading

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What We Do

It is difficult to explain to people what it means to work in “public relations,” in part because the term is so broad it is almost meaningless. Indeed, it is so broad that it could be applied to pretty much … Continue reading

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Little Miss Sunshine

There are few professions that have the public singing your praises one day – and sending you death wishes the next.  Yet, such is the career of a meteorologist.  They walk a fine line – on one hand, we look … Continue reading

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The Cone of Uncertainty

Ben Bernanke and Irene have a lot in common.  It is difficult to imagine two entities whose pending actions are more highly anticipated. Of course, I’m speaking of Federal Reserve Chairman Bernanke’s big speech on Friday at Jackson Hole, Wyoming, … Continue reading

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