Tag Archives: apology

Crisis Communications: 6 Simple Steps To Apologize

Most crisis communications experts, like our own Peter Morrissey, will advise clients to say “you’re sorry” as soon as it has been realized an error has been committed.   While it seems like a common sense response to many of us, … Continue reading

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So Long, Farewell, Auf Wiedersehen, Goodbye

  Today’s post is bittersweet: after helping to establish The Fosbury Flop just over one year ago, and watching it become such a dynamic source of information regarding reputation communications and current events, I can’t help but feel a sense … Continue reading

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TSA, Four Loko Respond to Critics

Homeland Security Secretary Janet Napolitano announced two months ago that full-body scans at U.S. airports would be paid for through the American Recovery and Reinvestment Act. Since the announcement, 68 airports now utilize these devices, including most recently Orlando, Dulles, … Continue reading

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PR Parable: Step Carefully

The story starts like this: A hunter digs a deep pit. He sets razor-sharp spikes firmly on the floor of the hole. Then he covers the snare carefully, creating a blanket of twigs and leaves to conceal the subterranean hazard. … Continue reading

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The Limits of Public Relations

There are few among us in the PR biz who want to admit that there are limitations in what we can do when the Shinola really hits the fan as it has with the BP “Gusher in the Gulf.” Much … Continue reading

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Common sense is genius dressed in its working clothes.*

A new week brings a new Monday and a fresh installment on reputation communications tools. Since, in this line of work there are no shiny new widgets or silver bullets, this week’s tool is simple common sense. When I wrote … Continue reading

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The World Knows Tiger “A Lot Better Now”

Sunday, Tiger Woods took questions from reporters (ESPN, The Golf Channel), finally breaking his silence since his infidelity became front-page news in December. Will the public forgive Tiger? Will he regain the high esteem in which he was once held? … Continue reading

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