Tag Archives: Apple

Netflix: Differentiating in an Age of Digital Diversity

These days, if you want to watch a movie, you have hundreds more options than the local theater, Blockbuster, or HBO. There’s On Demand, Netflix, iTunes, Hulu, and Amazon Prime. There’s the Redbox at your grocery store. You can watch movies … Continue reading

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Steve Jobs: Reputation Asset or Risk?

One day after Apple CEO Steve Jobs announced his third medical leave in five years, the markets are aflutter with uncertainty for one of America’s most valuable companies. With a market capitalization north of $300 billion, Apple is a global icon … Continue reading

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Making Strides from “Dude, You’re Gettin a Dell!” to “You Can Tell It’s a Dell”

Dell is making news headlines as of late for the launch of their newest advertising campaign , in addition to drawing praise for their social media and customer integration efforts. The campaign focuses on providing something for everyone, and is … Continue reading

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WBUR – Propping Up An Already-Sterling Reputation

Props go to WBUR for concluding their shortest fund drive ever today. I’m a big fan of NPR. In college, after going on her first date with her husband-to-be, my roommate joked that she might really like him – he … Continue reading

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The Secret

Herman Blume: What’s the secret, Max? Max Fischer: The secret? Herman Blume: Yeah, you seem to have it pretty figured out. Max Fischer: The secret, I don’t know… I guess you’ve just gotta find something you love to do and … Continue reading

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Performance Counts

“Well done is better than well said.”  –Benjamin Franklin Later this week, Inc. magazine will honor America’s fastest growing private companies over the past three years with a reception in Washington, DC. The Inc. 500 represents an especially impressive group, … Continue reading

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iExcitement for iPod Touch

It’s kind of old news but I have to blog about it because, last night, I received a surprise gift – a new iPod touch. I unwrapped it and inside was this perfect little clear plastic case. I opened the … Continue reading

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In Praise of Apple

I can’t imagine that Steve Jobs needs my praise (or my money) but I am going to hand it to him just the same. Apple has an amazing reputation. I haven’t actually made the switch to a Mac but my college … Continue reading

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Reputation Wrap Up: Is Apple’s iPad iEco-Friendly?

This week’s Reputation Wrap-Up looks at Apple’s newest product, the iPad. When a company’s brand equity rests in its technological innovations, where does the responsibility for sustainable, earth-friendly products lie? What happens to reputation when traditional product expectations face new … Continue reading

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