Tag Archives: Boston Athletic Association

The Boston Marathon: A Gold Standard Reputation Case Study

The Boston Marathon is a story often told by the numbers. This 115th running of the world’s oldest continuous marathon is already in the record books as the finishers set world record paces thanks to ideal weather and a welcome tail … Continue reading

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Forget the Internet (for a moment): Running to communicate across cultures

We are unified by many things.  Through the Internet, of course, which provides freedom of access to anyone, anywhere, anytime.  We need only look to the daily news for stories about global communication through digital means.  However, we shouldn’t forget … Continue reading

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