Tag Archives: brand management

Leadership: The Gift that Keeps Employee Ambassadors Giving

Over the next few weeks many of us will be crossing off items on our holiday gift lists, closing the books on a long 2011, and getting together with those most important to us.  Blood pressures will run high, but … Continue reading

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Reputation Wrap-Up: Jobs Gained and Lost, Booze Abandoned, Unsafe Landings

Big things happened this week – primarily, the midterm elections came and went, and the results are (mostly) in. But that isn’t what we’re going to focus on in this week’s wrap-up. Let’s look at everything else going on this … Continue reading

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Reputation Wrap-Up

Lately, quite a few major organizations have been updating, transforming, or trying to preserve their brand. I’ll start with the good, then work my way to the bad and the ugly. The good: The YMCA is now just the Y, … Continue reading

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Keeping Posted on Brand Buzz

Your client wants a better SMO strategy – you’re already tweeting and blogging, which is proactive. But you should also know what the rest of the digital world is saying about your client’s brand and how these online conversations impact … Continue reading

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