Tag Archives: brand story

Stories Are the Single Most Powerful Weapon in a Brand’s Arsenal (video link)

Content-centered public relations turns ideas into stories and then into experiences that lead people to respond through action.  In public relations, we talk about stories as being the single most powerful weapon in a brand’s arsenal. A successful public relations … Continue reading

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Posted in RC Tools | Tagged brand story, content-center public relations, New Hampshire Chronicle, Peter Limmer and Sons, storytelling | 2 Comments