Tag Archives: branding

Not So Free Speech: Top 5 Considerations for Your Brand’s Speaking Engagements

Alongside media relations, seeking out speaking forums and engagements for a company’s thought leaders have long been part of the PR practitioner’s toolbox.  A good speaking engagement can elevate a company’s brand awareness, build credibility, and enlarge your network.  With … Continue reading

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Sugarcoating Brands

Morrissey & Company CEO Peter Morrissey offered additional commentary on the recent news of the Corn Refiners Association’s efforts to change the name of high fructose corn syrup. Interviewed by Ernie Corrigan, the segment reviews other well-known renaming efforts and … Continue reading

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