Tag Archives: CEO

Steve Jobs: Reputation Asset or Risk?

One day after Apple CEO Steve Jobs announced his third medical leave in five years, the markets are aflutter with uncertainty for one of America’s most valuable companies. With a market capitalization north of $300 billion, Apple is a global icon … Continue reading

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Common sense is genius dressed in its working clothes.*

A new week brings a new Monday and a fresh installment on reputation communications tools. Since, in this line of work there are no shiny new widgets or silver bullets, this week’s tool is simple common sense. When I wrote … Continue reading

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