Tag Archives: communications

Leveraging Sustainability through Communications

I was traveling this week and noticed a new bus at Boston’s Logan airport branded with Enterprise, National, and a few other car rental companies touting the slogan “Working together for the environment.” I also noticed the big yellow Hertz … Continue reading

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Part II: MassChallenge’s Founder Advises Start-Ups to Focus Their Public Relations Efforts (video)

Recently, Akhil Nigam, founder of MassChallenge (MC), spoke with Morrissey & Company about how public relations (and an understanding of public relations) benefits early stage companies. In the first of two videos, Akhil discussed MassChallenge’s public relations efforts, including its … Continue reading

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Business & Ethics? Take the Quiz.

Yesterday, we heard about the outgoing Goldman Sachs executive who, in a blazing New York Times opinion piece, attacked the company for its “toxic and destructive” culture. In his controversial editorial, Smith states, “The firm has veered so far from the place … Continue reading

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Six Essential Elements in a White Paper

A well-crafted white paper can position a company as a subject-matter expert and serve as a digital and print marketing tool. For example, one client had printed a white paper as an 8×10 brochure and used it effectively as a … Continue reading

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The Simple Life: 5 New Year Resolutions to Make

Recently I came across a TED talk by John Maeda, president of the Rhode Island School of Design (RISD) and formerly of MIT’s Media Lab.  The subject was finding simplicity – the simple life – in a complicated digital age.   … Continue reading

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Perhaps there is a light at the end of the tunnel

(and what PR can do to help) Bloomberg reports that the number of job openings in the U.S.  rose by 225,000 in September, the most in a month for the last three years. That may not seem like a lot, … Continue reading

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Chevette Part Deux – A Significant Step Toward GM’s New-and-Improved Reputation

My husband regularly romanticizes his first car – a beat up old Chevette – and talks about the day when he’ll get another one and rebuild it in our driveway, or get one for our daughter when she turns 16. … Continue reading

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Home Depot’s Q1 Profits: A Houdini-esque Act? Or Just Good Business

Home improvement retailer Home Depot recently posted Q1 numbers that would baffle most in the current dismal housing market:  net profits are up 12%, despite a drop in sales.  Today a Forbes blogger likened the growth to pulling a “Houdini.”  Home Depot … Continue reading

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The Boston Marathon: A Gold Standard Reputation Case Study

The Boston Marathon is a story often told by the numbers. This 115th running of the world’s oldest continuous marathon is already in the record books as the finishers set world record paces thanks to ideal weather and a welcome tail … Continue reading

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Day at the Beach or Bombs Away? Operation Odyssey Dawn Obscures War

I would have liked to be a fly on the wall in the Situation Room at the White House when the Joint Chiefs of Staff and President Barack Obama put the finishing touches on the decision to take out Libya’s … Continue reading

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