Tag Archives: corporate social responsibility

Perhaps there is a light at the end of the tunnel

(and what PR can do to help) Bloomberg reports that the number of job openings in the U.S.  rose by 225,000 in September, the most in a month for the last three years. That may not seem like a lot, … Continue reading

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Reputation Resolutions for 2011

It’s that time of year again –  time to start thinking about how we can make 2011 NOT like 2010 by resolving to do things differently and, hopefully, better. New Year’s resolutions typically go one of two ways: A. We pick … Continue reading

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You Gotta Walk the Walk

As a parent of two young kids, I try to limit processed foods and sugary snacks . This translates to fruit, veggies, cheese and crackers as snacks, and the only beverages you’ll find in our fridge are milk, unsweetened grapefruit … Continue reading

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Can Brands Do Better by Doing Good?

In the latest episode of Rep Rap, Peter Morrissey and Ernie Corrigan tackle the issue of corporate citizenship. As organizations develop complex and formal corporate social responsibility (CSR) programs, Rep Rap asks whether brands really can do well by doing good. Is CSR … Continue reading

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The Thin Line Between CSR and PR

Today Wal-Mart announced its new “global sustainable agricultural” plan, which includes doubling its sales of locally grown produce and providing training in sustainable farming techniques to 1 million agricultural workers. The ambitious CSR plan lays out objectives that the retail … Continue reading

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