Tag Archives: DEC

The AOR Gravy Train Has Run out of Fuel

Digital Equipment Corporation — aka DEC or Digital — had close to 80 public relations agencies working on its behalf around the world by the mid 1990′s.  The tech giant’s global PR budget was extensive, but I don’t think anyone … Continue reading

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Posted in Uncategorized | Tagged AOR is dead, AT&T, DEC, Digital, Digital Equipment Corporation, HP, IMB, public relations AOR, Travelers Insurance, USC Annenberg Strategic Communication and Public Relations Center | Leave a comment