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Tag Archives: Facebook
Facebook + Moderation = Happiness
If you work in public relations, you have little choice but to be on Facebook. If you’re not, you’ll be conspicuous by your absence. After all, social media is likely an increasingly important element in your company or clients’ communications … Continue reading
Crisis Communications: 6 Simple Steps To Apologize
Most crisis communications experts, like our own Peter Morrissey, will advise clients to say “you’re sorry” as soon as it has been realized an error has been committed. While it seems like a common sense response to many of us, … Continue reading
Four Communication Keys for Bruins Goalie Tim Thomas
I want in on the Tim Thomas brouhaha. Boston Bruins MVP goalie Tim Thomas is a superstar in the crease but not in front of microphones and TV cameras. If you haven’t heard, Thomas, for the second time in about … Continue reading
One tweet, free snacks: Pretzel Crisps delivers
Emily Wienberg is currently Morrissey & Company’s PR intern. She is a senior studying public relations at Boston University. When a company uses Twitter to give away free stuff, I’m instantly intrigued. Being a college student on a budget, I’m … Continue reading
Agencies Aren’t Seeing the ROI in Social Media Advertising…Yet
What’s that story about the cobbler’s children? Apparently, the story applies to public relations and advertising agencies as well, especially when it comes to lead generation via social media channels. Demandbase and Focus reported a couple of months ago that … Continue reading
To Google+, or Not to Google+? The Social Media Waiting Game
The PR professional’s approach to social media is often a waiting game. Sure there were/are trailblazers, but most of the industry allowed early adopters to experiment with Facebook and Twitter before jumping into the fray… and with good reason. Why … Continue reading
Posted in RC Tools
Tagged early adopters, Facebook, GigaOm, Google, Google Plus, LinkedIn, PR, public relations, Social Media, Twitter
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Facebook’s Obsession with Change (And Why it Matters)
Yesterday, my colleague Megan Page wrote about the current plight of Netflix. The company has rolled out a new business plan and reorganized its offerings, but has failed to effectively communicate the changes to a loyal, but lately confused customer … Continue reading
Posted in Industry & Current Events
Tagged Facebook, Facebook Timeline, Google, Google Plus, mark zuckerberg, Netflix
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RC Tools: Innovation and Other Drugs
A brief word on innovation. This morning I read a great article in New York Magazine about “the Steve Jobs and Mark Zuckerbergs of the future,” a dizzying look at the new entrepreneurs in Silicon Valley and their constant determination … Continue reading
Internet Wars Heat Up This Week
It’s been a big week for tech giants Google, Facebook and Microsoft. Despite Facebook’s “whisper” campaign against it, Google managed to divert positive attention to its new “Chromebook” while Microsoft garnered page one headlines with its $8.5 purchase of Skype. … Continue reading
Posted in Reputation Wrap-Up
Tagged Burson-Marsteller, Chromebook, Cloud, cloud computing, Facebook, Google, Internet, Internet War, Internet Wars, Microsoft, privacy, reputation, Skype, Tech, Whisper Campaign
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The Royal Wedding and Social Media Opportunities
Today, I can post about literally nothing other than the Royal Wedding. It’s not that the world has stopped turning or that there is no other news, but with 8,000 journalists attending the affair in England, it has become almost … Continue reading
