Tag Archives: Facebook

Facebook + Moderation = Happiness

If you work in public relations, you have little choice but to be on Facebook.  If you’re not, you’ll be conspicuous by your absence.  After all, social media is likely an increasingly important element in your company or clients’ communications … Continue reading

Posted in Uncategorized | Tagged Facebook, Facebook burnout, Facebook for business, Facebook for public relations, public relations pros, Social Media, social media marketing | Leave a comment

Crisis Communications: 6 Simple Steps To Apologize

Most crisis communications experts, like our own Peter Morrissey, will advise clients to say “you’re sorry” as soon as it has been realized an error has been committed.   While it seems like a common sense response to many of us, … Continue reading

Posted in Industry & Current Events | Tagged Aimee Charest, Anthony Federico, apology, Brady Quinn, crisis communications, Denver Broncos, ESPN, Facebook, Jeremy Lin, Mark Byron, New York Knicks, Peter Morrissey, President Karzai, President Obama, Tim Tebow | 4 Comments

Four Communication Keys for Bruins Goalie Tim Thomas

I want in on the Tim Thomas brouhaha. Boston Bruins MVP goalie Tim Thomas is a superstar in the crease but not in front of microphones and TV cameras. If you haven’t heard, Thomas, for the second time in about … Continue reading

Posted in Uncategorized | Tagged birth control, Boston Bruins, contraception, Facebook, Tim Thomas, Tim Thomas Facebook, Tim Thomas Facebook post, Tim Thomas refusal, White House | Leave a comment

One tweet, free snacks: Pretzel Crisps delivers

Emily Wienberg is currently Morrissey & Company’s PR intern. She is a senior studying public relations at Boston University. When a company uses Twitter to give away free stuff, I’m instantly intrigued. Being a college student on a budget, I’m … Continue reading

Posted in Reputation Props | Tagged engage, Facebook, free, pretzel crisps, reputation, reputation management, snacks, social media marketing, Twitter, word of mouth marketing | Leave a comment

Agencies Aren’t Seeing the ROI in Social Media Advertising…Yet

What’s that story about the cobbler’s children?  Apparently, the story applies to public relations and advertising agencies as well, especially when it comes to lead generation via social media channels. Demandbase and Focus reported a couple of months ago that … Continue reading

Posted in Industry & Current Events | Tagged adweek, Demandbase, Facebook, Focus, Google, lead generation, LinkedIn, lonleybrand, new business development, o'dwyer's, PRWeek, social media advertising, Twitter | Leave a comment

To Google+, or Not to Google+? The Social Media Waiting Game

The PR professional’s approach to social media is often a waiting game. Sure there were/are trailblazers, but most of the industry allowed early adopters to experiment with Facebook and Twitter before jumping into the fray… and with good reason. Why … Continue reading

Posted in RC Tools | Tagged early adopters, Facebook, GigaOm, Google, Google Plus, LinkedIn, PR, public relations, Social Media, Twitter | Leave a comment

Facebook’s Obsession with Change (And Why it Matters)

Yesterday, my colleague Megan Page wrote about the current plight of Netflix. The company has rolled out a new business plan and reorganized its offerings, but has failed to effectively communicate the changes to a loyal, but lately confused customer … Continue reading

Posted in Industry & Current Events | Tagged Facebook, Facebook Timeline, Google, Google Plus, mark zuckerberg, Netflix | Leave a comment

RC Tools: Innovation and Other Drugs

A brief word on innovation.  This morning I read a great article in New York Magazine about “the Steve Jobs and Mark Zuckerbergs of the future,” a dizzying look at the new entrepreneurs in Silicon Valley and their constant determination … Continue reading

Posted in RC Tools | Tagged Boston Globe new website, Facebook, Innovation, mark zuckerberg, public relations, Reputation communications, silicon valley, Steve Jobs, Tech, The Social Network | Leave a comment

Internet Wars Heat Up This Week

It’s been a big week for tech giants Google, Facebook and Microsoft. Despite Facebook’s “whisper” campaign against it, Google managed to divert positive attention to its new “Chromebook” while Microsoft garnered page one headlines with its $8.5 purchase of Skype. … Continue reading

Posted in Reputation Wrap-Up | Tagged Burson-Marsteller, Chromebook, Cloud, cloud computing, Facebook, Google, Internet, Internet War, Internet Wars, Microsoft, privacy, reputation, Skype, Tech, Whisper Campaign | Leave a comment

The Royal Wedding and Social Media Opportunities

Today, I can post about literally nothing other than the Royal Wedding. It’s not that the world has stopped turning or that there is no other news, but with 8,000 journalists attending the affair in England, it has become almost … Continue reading

Posted in Reputation Wrap-Up | Tagged ABC, Alexander McQueen, Facebook, Kate Middleton, Kate Middleton for the Win, Magnum, Magnum Ice Cream, PR, public relations, reputation, Royal Wedding, Sarah Burton, Social Media, Twitter, Wedding | Leave a comment