Tag Archives: Google

Agencies Aren’t Seeing the ROI in Social Media Advertising…Yet

What’s that story about the cobbler’s children?  Apparently, the story applies to public relations and advertising agencies as well, especially when it comes to lead generation via social media channels. Demandbase and Focus reported a couple of months ago that … Continue reading

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To Google+, or Not to Google+? The Social Media Waiting Game

The PR professional’s approach to social media is often a waiting game. Sure there were/are trailblazers, but most of the industry allowed early adopters to experiment with Facebook and Twitter before jumping into the fray… and with good reason. Why … Continue reading

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Facebook’s Obsession with Change (And Why it Matters)

Yesterday, my colleague Megan Page wrote about the current plight of Netflix. The company has rolled out a new business plan and reorganized its offerings, but has failed to effectively communicate the changes to a loyal, but lately confused customer … Continue reading

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Internet Wars Heat Up This Week

It’s been a big week for tech giants Google, Facebook and Microsoft. Despite Facebook’s “whisper” campaign against it, Google managed to divert positive attention to its new “Chromebook” while Microsoft garnered page one headlines with its $8.5 purchase of Skype. … Continue reading

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Locationgate: Now You See Me, Now You Don’t

Today, representatives from Apple and Google are appearing before Congress to explain the use of location data in their respective mobile phone platforms (iOS and Android). This is the latest development in the ongoing ‘locationgate’ episode that began when it … Continue reading

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A Business with a Healthy Reputation Runs Better; Just Ask Google

Google’s share price is well off it’s 52-week high. In fact, the company’s shares are down nearly one percent today alone. But as reputation communications specialists, we know that financial performance is only one measure of an organization’s overall reputation. … Continue reading

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Pinch to Zoom Is So 2010

April 6 won’t be just any Wednesday for me. It’s the day AT&T promises me a deep discount on a new smartphone. More importantly, though, it’s the day we’re helping to launch a new company, a company that makes an … Continue reading

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If the Marketing of Cloud Computing is Confusing You, You’re in Good Company

McKinsey&Company reported that there are 22 separate definitions of cloud computing. That was two years ago. Do you think the number of definitions has increased or decreased since then? I checked with McKinsey, via Google, and as far as I … Continue reading

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All trivial in the wake of…

Taking a look back at the news of the week, it all seems trivial in the wake of the earthquakes and tsunamis which have ravaged Japan today. With already 1,000 presumed dead and the death toll rising, people around the … Continue reading

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Hope, Recovery and Reputation: The Christchurch Earthquake

As a reputation management firm, we work mostly with nonprofit and corporate organizations, and sometimes directly with individuals, but what happens when a crisis hits an entire city, not just a company? Yesterday, an earthquake ranked 6.3 on the Richter … Continue reading

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