Tag Archives: HP

The AOR Gravy Train Has Run out of Fuel

Posted on March 30, 2012 by Jim Barbagallo

Digital Equipment Corporation — aka DEC or Digital — had close to 80 public relations agencies working on its behalf around the world by the mid 1990′s.  The tech giant’s global PR budget was extensive, but I don’t think anyone … Continue reading →

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Tablet Wars? Maybe

Posted on August 30, 2011 by Doug

Apple is the undisputed king of the mobile space. Recent data suggests that, among the top players, Apple controls more than 66 percent of profits in the mobile space. As the proud owner of an Android-powered HTC Evo, this author … Continue reading →

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All Plus, No Fuss – Can Pert Plus redeem its “Ghost Brand” Reputation with New Packaging and Marketing Efforts?

Posted on October 15, 2010 by shannonemullen

When was the last time you walked down a CVS aisle and said, “Wow, I really need to replenish my Pert Plus?” If you’re anything like me, you can’t remember the last time because it has never happened. A product-junkie, … Continue reading →

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