Tag Archives: HP

The AOR Gravy Train Has Run out of Fuel

Digital Equipment Corporation — aka DEC or Digital — had close to 80 public relations agencies working on its behalf around the world by the mid 1990′s.  The tech giant’s global PR budget was extensive, but I don’t think anyone … Continue reading

Posted in Uncategorized | Tagged AOR is dead, AT&T, DEC, Digital, Digital Equipment Corporation, HP, IMB, public relations AOR, Travelers Insurance, USC Annenberg Strategic Communication and Public Relations Center | Leave a comment

Tablet Wars? Maybe

Apple is the undisputed king of the mobile space. Recent data suggests that, among the top players, Apple controls more than 66 percent of profits in the mobile space. As the proud owner of an Android-powered HTC Evo, this author … Continue reading

Posted in Industry & Current Events | Tagged Acer, Amazon, Apple, Blackberry, Forrester, Gartner, HP, HTC, iPad, iPhone, Kindle, mobile, Samsung, tablets, TouchPad | Leave a comment

All Plus, No Fuss – Can Pert Plus redeem its “Ghost Brand” Reputation with New Packaging and Marketing Efforts?

When was the last time you walked down a CVS aisle and said, “Wow, I really need to replenish my Pert Plus?” If you’re anything like me, you can’t remember the last time because it has never happened. A product-junkie, … Continue reading

Posted in Reputation Wrap-Up | Tagged Betty White, CVS, Helen of Troy, HP, Idelle, Ltd., Pert Plus rebrand, product packaging, Reputation communications, Sure rebrand, The New York Times | Leave a comment